Linda Folk is a team and culture expert for one of the largest players in the film and TV industry. She received her PhD from the Centre for Cultural and Media Policy Studies at the University of Warwick, UK, in 2020. Before becoming a creativity researcher, she spent several years working in the creative industries in advertising, public relations, and communications, which continues to inform her research.

• Chapter 1 – Introduction.- Chapter 2 – The fallacy of creative teams.- Chapter 3 – Re-evaluating the blockers and boosters of team creativity.- Chapter 4 – Avoiding Innovation Theatre.- Chapter 5 – Strategies for Improvement.- Chapter 6 – Conclusion.

Linda Folk is a team and culture expert for one of the largest players in the film and TV industry. She received her PhD from the Centre for Cultural and Media Policy Studies at the University of Warwick, UK, in 2020. Before becoming a creativity researcher, she spent several years working in the creative industries in advertising, public relations, and communications, which continues to inform her research.

• Chapter 1 – Introduction.- Chapter 2 – The fallacy of creative teams.- Chapter 3 – Re-evaluating the blockers and boosters of team creativity.- Chapter 4 – Avoiding Innovation Theatre.- Chapter 5 – Strategies for Improvement.- Chapter 6 – Conclusion.

Linda Folk is a team and culture expert for one of the largest players in the film and TV industry. She received her PhD from the Centre for Cultural and Media Policy Studies at the University of Warwick, UK, in 2020. Before becoming a creativity researcher, she spent several years working in the creative industries in advertising, public relations, and communications, which continues to inform her research.

• Chapter 1 – Introduction.- Chapter 2 – The fallacy of creative teams.- Chapter 3 – Re-evaluating the blockers and boosters of team creativity.- Chapter 4 – Avoiding Innovation Theatre.- Chapter 5 – Strategies for Improvement.- Chapter 6 – Conclusion.