Intellectual Property Management

Interdisciplinary Knowledge for Business Decision-Making

Inbunden, Engelska, 2023

539 kr

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Beskrivning

An understanding of intellectual property is an essential component of management and business strategy in many industries.

Produktinformation

Utgivningsdatum:2023-03-29
Mått:148 x 210 x 14 mm
Vikt:310 g
Format:Inbunden
Språk:Engelska
Antal sidor:112
Förlag:Springer International Publishing AG
ISBN:9783031267420

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap
Immaterialrätt inom Juridik

Mer om författaren

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.

Innehållsförteckning

1.The Intellectual Property Landscape.- 2.The Creation of IP.- 3.The Protection of IP.- 4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context