Business of Building and Managing a Healthcare Practice

Neil Baum, MD, Department of Urology, Tulane Medical School, New Orleans, LA, USAMarc J. Kahn, MD, Department of Medicine, University of Nevada - Las Vegas, Las Vegas, NV, USAJeffery Daigrepont, EFMP, The Coker Group, Alpharetta, GA, USA

• Why Doctors Need to Consider Medicine a Business.- Time Value of Money, or, What is the Real Financial Value of an Opportunity?- Basic Accounting and Interpretation of Financial Statements.- Revenue Cycle Management.- Contracts and Negotiation.- Restrictive Covenants and the Law.- Managing People.- Basic Personal Finance and Investing.- Organized Medicine.- Transitioning from Training to Private Practice.- Managing Student Debt.- Advanced Payment Models, MIPS and MACRA.- Physician Referrals.- Branding Your Medical Practice: How to Make Your Practice Distinctive and Unique or Branding Your Medical Practice-Going from Tap Water to Evian.- Legal Considerations in Hiring and Firing of Non-Physician.- Malpractice: What You Need to Know to Stay Out of Trouble.- Role of Mid-Level Providers.- Use of Technology.- Team Building for Healthcare Practices.- Making the Decision for Attaining Community Recognition.- Internet and Social Media Marketing.- Crisis Management.- Don't Let Burnout Take You Out or Don’t Be Blown Out By Burnout.- “Divorcing” Your Business Partners.- Balancing Your Personal and Professional Lives.- The Time for Telemedicine Has Arrived.- Patient Medication Compliance.- Mindfulness and Medicine.- Improving the Health of Populations of Patients.- Concierge Medicine.- Online Reputation Management: What Every Physician Needs to Know.- Developing a 1-Page Marketing Plan.- Surveying Your Practice: Cost-Effective Methods of Identifying the Needs and Wants of Your Patients.- Cybersecurity and Ransomware: Managing Threats and Protecting Patient Data.- The Use and Ethics of Artificial Intelligence in Healthcare.- Conclusion and Five Essential Metrics You Need to Know.- Future of Medicine: The Past Cannot Be Changed, You Can Sculpt Your Future.