Neil Baum – författare

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants.Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice.New topics to the Fourth Edition include: Dispensing Drugs,Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations

This book is a great asset to all men who need to make their own health a priority."?Joe Gibbs, NFL Hall of Fame coach and owner of 4x NASCAR champion Joe Gibbs RacingEverything you need to know about men''s health in one handy package.In their decades of clinical practice, Dr. Neil Baum and Dr. Scott Miller have treated sexual problems, prostate problems, urinary leakage, pelvic pain, urinary tract infections, and questions about infertility. They have seen countless male patients describe the problem simply as "something''s not right down there," either because they are embarrassed about the issues or unaware of them. How''s It Hanging? provides an easy-to-read guide to men''s health. It is a sorely needed reference, during their lifetime 50 percent of men will have one of more of the conditions discussed in the book. With an appropriate use of humor, analogies, illustrations, and case examples, the doctors share their knowledge of the penis, prostate, and testicles. They start with a discussion of male anatomy, covering the different organs, tubes, and hormones. They then move on to cover various problems, including erectile dysfunction, premature ejaculation, cancer, testosterone deficiency, STDs, and how they can be treated.How''s It Hanging? will help men make informed decisions about their medical care. Instead of suffering in silence, they will be more likely to discuss these issues with their friends and family and seek help when needed. And they will be better patients, able to communicate with their physicians about what''s going on "down there."

"This book is a great asset to all men who need to make their own health a priority." --Joe Gibbs, NFL Hall of Fame coach and owner of 4x NASCAR champion Joe Gibbs Racing Everything you need to know about men’s health in one handy package—updated, revised, and expanded. The authors’ first edition (2018) concentrated on the male pelvis and health concerns “down there.” Urologists Neil Baum and Scott Miller described the male pelvic region and its complex functions before moving on to a comprehensive list of related medical concerns, including pelvic pain, prostate problems, urinary leakage, urinary tract infections, testosterone deficiency, STDs, prostate cancer, and questions about infertility and sexual dysfunction. Both authors approached these very personal and sensitive topics with straightforward, reader-friendly language, using case examples, illustrations, research, and occasional humor to explain the potential causes and cures for each medical challenge. Five years later, the authorship has been doubled to include one more urologist, David Mobley, and a Doctor of Pharmacy, Mindi Miller. With this expanded team of experts, the goal is to provide men with health information—not only from prostate to penis—but from head to toe. Nine totally new chapters address a wide range of topics that altogether equip the reader with key information to assess and improve his mental, physical, and emotional health. The authors even provide step-by-step processes to use when selecting a doctor or surgeon, and what signs might indicate that a doctor’s visit is a must.  Men’s Complete Health Guide means that men no longer need to suffer in silence or dwell in denial. This valuable resource enables every man to become his own health advocate, more likely to discuss body concerns with family or friends, and more open to seeking a doctor’s advice for remedy. 

This book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance.

The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions. 

The next set of chaptersoffers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine.

Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chaptersoffers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more.Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.

Building on the foundation of the previous editions, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and organized medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more.Unfortunately, not every doctor has the background, training and skills to manage a medical practice. Business Basics for Your Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.

Building on the foundation of the previous editions, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and organized medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more.Unfortunately, not every doctor has the background, training and skills to manage a medical practice. Business Basics for Your Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.

This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help the physician decide what kind of practice they would like to join (i.e. private practice, small group practice, solo practice, hospital employment, large group practice, academic medicine, or institutional\government practice) as well as understand the basics of contracting, restrictive covenants and how to navigate the road to partnership. Additional topics covered include, monthly balance sheets, productivity, overhead costs and profits, trend analysis and benchmarking. Finally, the book provides advice on advisors that doctors will need to help with the business of their professional and personal lives. These include accountants, bankers, lawyers, insurance agents and other financial advisors.The Complete Business Guide for a Successful Medical Practice provides a roadmap for physicians to be not only good clinical doctors but also good businessmen and businesswomen. It will help doctors make a difference in the lives of their patients as well as sound financial decisions for their practice.