Gen Z's Fashion Revolution

Eleonora Cattaneo is Professor of Marketing and Director of the MSc and Executive Masters in Luxury Brand Management at the Glion Institute of Higher Education,Switzerland. Her research interests are focused on brand revival, brand collaborations and sustainable luxury. Her areas of luxury research are rebranding, heritage branding and sustainable buying behaviour. Her work has been published in the Journal of Brand Management, Long Range Planning and Strategic Change, among others. She is a senior fellow of the UK Chartered Management Institute and fellow of the Swiss Center for Luxury Research.  Yan Sun is Senior Lecturer of Marketing at Oxford Brookes Business School, UK. She is leading specialist modules for MSc International Luxury Marketing at Oxford Brookes University. She has published in several journals including Information Technology & People; International Journal of Hospitality Management; Strategic Change; Journal of Fashion Marketing and Management; Information Management and Computer Security. Her research interests are luxury marketing, ageing society, digitalisation and sustainable consumption.

• Chapter 1: Gen Z across markets.- Chapter 2: Fashion and brands.- Chapter 3: Gen Z's Approach to Luxury: Perceptions and Consumption Patterns.- Chapter 4: The Convergence of Tech and Textile.- Chapter 5: Influencers (Human vs Virtual).- Chapter 6: Beyond the Runway: The Rise of Fashion in the Metaverse.- Chapter 7: From Fabric to Blockchain: Decoding NFTs in Fashion.- Chapter 8: Can the fashion industry become sustainable?.- Chapter 9:  Championing Inclusivity and Diversity in the World of Fashion.- Chapter 10: Fashion Forward: Envisioning the Next Era.