Liz Barnes is currently the Head of Manchester Fashion Institute at Manchester Metropolitan University.  Her research has been widely published on fashion marketing and fast fashion in particular and has guest-edited two special issues of the Journal of Fashion Marketing and Management. More recently Liz has published research in the areas of fashion consumer behaviour, omnichannel customer journey, eWOM, fashion influencers, social media marketing, luxury fashion, modesty fashion and country of origin and its implications for fashion.   Laura Costin is Senior Lecturer and Programme Leader BA (Hons) Fashion Communication at Manchester Metropolitan University. Prior to working in higher education, she worked in industry for various global fashion businesses in Marketing, Social Media and PR, and has over 10 years of industry experience. Her research interests focus on the evolution of influencer marketing and she is a fellow at the Chartered Management Institute and the Higher Education Academy.

• Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing.- Ch 2: Brand Experience and its Role in Fashion Retailing.- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media.- Ch 4: Lifestyle Brand Communications A Theoretical Conceptualization and Applied Study of Spanish Fashion SME Brands Online.- Ch 5: The Impact of Country of Origin Marketing on Fashion Brands.- Ch 6: Circularity in Indian fashion brands Perspectives and Digital Branding Orientations.- Ch 7: Social Media and Fashion Marketing.- Ch 8: Personalisation in Fashion Marketing.- Ch 9: Retail Technology.- Ch 10: Hype or Reality AI as a Disruptor of Fashion Retail.- Ch 11: Reinventing Fashion Business Big Data Analytics.- Ch 12: Contemporary Issues in Fashion Marketing.- Ch 13: Assessing the Factors Mediating the Attitude.- Ch 14: Behaviour Gap in Sustainable Fashion Consumerism.- Ch 15: Luxury Fashion Brands Greenfluence GUCCI Vault and Valentino Vintage CSR Digital Communications.- Ch 16: Integrating Pop-Up Stores in Fashion Brand Strategies A Guerilla Marketing Approach.- Ch 17: Second Hand Luxury Fashion.- Ch 18: Fashion Marketing in The Era of Equality Diversity and Inclusivity.

Liz Barnes is currently the Head of Manchester Fashion Institute at Manchester Metropolitan University.  Her research has been widely published on fashion marketing and fast fashion in particular and has guest-edited two special issues of the Journal of Fashion Marketing and Management. More recently Liz has published research in the areas of fashion consumer behaviour, omnichannel customer journey, eWOM, fashion influencers, social media marketing, luxury fashion, modesty fashion and country of origin and its implications for fashion.   Laura Costin is Senior Lecturer and Programme Leader BA (Hons) Fashion Communication at Manchester Metropolitan University. Prior to working in higher education, she worked in industry for various global fashion businesses in Marketing, Social Media and PR, and has over 10 years of industry experience. Her research interests focus on the evolution of influencer marketing and she is a fellow at the Chartered Management Institute and the Higher Education Academy.

• Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing.- Ch 2: Brand Experience and its Role in Fashion Retailing.- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media.- Ch 4: Lifestyle Brand Communications A Theoretical Conceptualization and Applied Study of Spanish Fashion SME Brands Online.- Ch 5: The Impact of Country of Origin Marketing on Fashion Brands.- Ch 6: Circularity in Indian fashion brands Perspectives and Digital Branding Orientations.- Ch 7: Social Media and Fashion Marketing.- Ch 8: Personalisation in Fashion Marketing.- Ch 9: Retail Technology.- Ch 10: Hype or Reality AI as a Disruptor of Fashion Retail.- Ch 11: Reinventing Fashion Business Big Data Analytics.- Ch 12: Contemporary Issues in Fashion Marketing.- Ch 13: Assessing the Factors Mediating the Attitude.- Ch 14: Behaviour Gap in Sustainable Fashion Consumerism.- Ch 15: Luxury Fashion Brands Greenfluence GUCCI Vault and Valentino Vintage CSR Digital Communications.- Ch 16: Integrating Pop-Up Stores in Fashion Brand Strategies A Guerilla Marketing Approach.- Ch 17: Second Hand Luxury Fashion.- Ch 18: Fashion Marketing in The Era of Equality Diversity and Inclusivity.

Liz Barnes is currently the Head of Manchester Fashion Institute at Manchester Metropolitan University.  Her research has been widely published on fashion marketing and fast fashion in particular and has guest-edited two special issues of the Journal of Fashion Marketing and Management. More recently Liz has published research in the areas of fashion consumer behaviour, omnichannel customer journey, eWOM, fashion influencers, social media marketing, luxury fashion, modesty fashion and country of origin and its implications for fashion.   Laura Costin is Senior Lecturer and Programme Leader BA (Hons) Fashion Communication at Manchester Metropolitan University. Prior to working in higher education, she worked in industry for various global fashion businesses in Marketing, Social Media and PR, and has over 10 years of industry experience. Her research interests focus on the evolution of influencer marketing and she is a fellow at the Chartered Management Institute and the Higher Education Academy.

• Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing.- Ch 2: Brand Experience and its Role in Fashion Retailing.- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media.- Ch 4: Lifestyle Brand Communications A Theoretical Conceptualization and Applied Study of Spanish Fashion SME Brands Online.- Ch 5: The Impact of Country of Origin Marketing on Fashion Brands.- Ch 6: Circularity in Indian fashion brands Perspectives and Digital Branding Orientations.- Ch 7: Social Media and Fashion Marketing.- Ch 8: Personalisation in Fashion Marketing.- Ch 9: Retail Technology.- Ch 10: Hype or Reality AI as a Disruptor of Fashion Retail.- Ch 11: Reinventing Fashion Business Big Data Analytics.- Ch 12: Contemporary Issues in Fashion Marketing.- Ch 13: Assessing the Factors Mediating the Attitude.- Ch 14: Behaviour Gap in Sustainable Fashion Consumerism.- Ch 15: Luxury Fashion Brands Greenfluence GUCCI Vault and Valentino Vintage CSR Digital Communications.- Ch 16: Integrating Pop-Up Stores in Fashion Brand Strategies A Guerilla Marketing Approach.- Ch 17: Second Hand Luxury Fashion.- Ch 18: Fashion Marketing in The Era of Equality Diversity and Inclusivity.