Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 170 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.

• Chapter 1: Sustainable Apparel Retailing.- Chapter 2: From Retailer to Consumer and Back Again: A Conceptual Model of Sustainable and Responsible Fashion Consumption through Sustainability Labeling.- Chapter 3: Designing Sustainable fashion for circular behavior.- Chapter 4: Present Challenges and Future Opportunities of Sustainable Retailing in the Apparel Industry.- Chapter 5: Circular Packaging Models in Apparel Retailing.- Chapter 6: Analysing different strategies for adopting sustainable apparel retail practices.- Chapter 7: Sustainable Reverse Logistics Practices in Apparel Retailing.- Chapter 8: Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry.

Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 170 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.

• Chapter 1: Sustainable Apparel Retailing.- Chapter 2: From Retailer to Consumer and Back Again: A Conceptual Model of Sustainable and Responsible Fashion Consumption through Sustainability Labeling.- Chapter 3: Designing Sustainable fashion for circular behavior.- Chapter 4: Present Challenges and Future Opportunities of Sustainable Retailing in the Apparel Industry.- Chapter 5: Circular Packaging Models in Apparel Retailing.- Chapter 6: Analysing different strategies for adopting sustainable apparel retail practices.- Chapter 7: Sustainable Reverse Logistics Practices in Apparel Retailing.- Chapter 8: Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry.

Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 170 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.

• Chapter 1: Sustainable Apparel Retailing.- Chapter 2: From Retailer to Consumer and Back Again: A Conceptual Model of Sustainable and Responsible Fashion Consumption through Sustainability Labeling.- Chapter 3: Designing Sustainable fashion for circular behavior.- Chapter 4: Present Challenges and Future Opportunities of Sustainable Retailing in the Apparel Industry.- Chapter 5: Circular Packaging Models in Apparel Retailing.- Chapter 6: Analysing different strategies for adopting sustainable apparel retail practices.- Chapter 7: Sustainable Reverse Logistics Practices in Apparel Retailing.- Chapter 8: Facilitating sustainable conversations: towards a human-like chatbot for the fashion industry.