This edited collection explores the intersection of tourism and entrepreneurship in the virtual metaverse environment. It examines how entrepreneurs can create, manage, and profit from virtual tourism ventures in a digital space and highlights key technologies, such as virtual reality (VR), augmented reality (AR), and blockchain. Highlighting both local and global challenges to the sector, including the need to navigate digital disruptions, foster international collaboration, and adapt to rapid technological advancements within culturally diverse tourism landscapes, the book also offers strategic insights, practical methodologies, and case studies to guide entrepreneurs in navigating this emerging frontier.Covering a variety of topics including tourism and gaming in the metaverse, e-commerce and retail, financing ventures and digital destinations, a particular focus is given to the adaptability, creativity, and entrepreneurial spirit required to thrive in this digital space.
