Law and Economics of Personalization
Taking Marketing Seriously
AvAdrianus Johannes Van Heusden
Inbunden, Engelska, 2025
Del 20 i serien Economic Analysis of Law in European Legal Scholarship
1 559 kr
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Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.
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