Eric Viardot is a Professor of Strategy at SKEMA Business School and an expert in corporate strategy, innovation, and organizational resilience. Holding a Ph.D. in Management and degrees from HEC Paris and Sciences Po, he has authored numerous books and academic articles on strategic management and sustainability. His work includes case studies on global firms, from large conglomerates to small organizations. Eric helps organizations build long-term competitiveness by turning resilience into a strategic advantage.

• Chapter 1: The Importance of Endurance in Corporate Strategy.- Chapter 2. Why Are Corporate Ambition and Culture Vital for Endurance?.- . Chapter 3: Treasuring Selected Customers: The Secret for Endurance?.- Chapter 4. How Do Enduring Firms Outlive the Environment and Competition?.- Chapter 5. Why resilient Firms Have a Superior Management of Capabilities? .- Chapter 6. Selecting the Right Organization and Structure for Endurance.- Chapter 7. Risk Management and Scenario Planning.- Chapter 8. Supply Chain Endurance.- Chapter 9. Innovation: The Central Way to Achieve Corporate Endurance.- Chapter 10. Growth Strategy for Corporate Endurance.- Chapter 11. Managing Change and Transformation for Corporate Endurance (Including Digital Transformation) .- Chapter 12. Learning from the Operational Practices of Sustainable Companies.- Chapter 13. The Value of Great Execution.- Chapter 14. Measuring and Monitoring Endurance.- Chapter 15. Leading for Endurance - including succession and legacy.- Chapter 16. Conclusion: Timeless Principles of Corporate Endurance.

Eric Viardot is a Professor of Strategy at SKEMA Business School and an expert in corporate strategy, innovation, and organizational resilience. Holding a Ph.D. in Management and degrees from HEC Paris and Sciences Po, he has authored numerous books and academic articles on strategic management and sustainability. His work includes case studies on global firms, from large conglomerates to small organizations. Eric helps organizations build long-term competitiveness by turning resilience into a strategic advantage.

• Chapter 1: The Importance of Endurance in Corporate Strategy.- Chapter 2. Why Are Corporate Ambition and Culture Vital for Endurance?.- . Chapter 3: Treasuring Selected Customers: The Secret for Endurance?.- Chapter 4. How Do Enduring Firms Outlive the Environment and Competition?.- Chapter 5. Why resilient Firms Have a Superior Management of Capabilities? .- Chapter 6. Selecting the Right Organization and Structure for Endurance.- Chapter 7. Risk Management and Scenario Planning.- Chapter 8. Supply Chain Endurance.- Chapter 9. Innovation: The Central Way to Achieve Corporate Endurance.- Chapter 10. Growth Strategy for Corporate Endurance.- Chapter 11. Managing Change and Transformation for Corporate Endurance (Including Digital Transformation) .- Chapter 12. Learning from the Operational Practices of Sustainable Companies.- Chapter 13. The Value of Great Execution.- Chapter 14. Measuring and Monitoring Endurance.- Chapter 15. Leading for Endurance - including succession and legacy.- Chapter 16. Conclusion: Timeless Principles of Corporate Endurance.

Eric Viardot is a Professor of Strategy at SKEMA Business School and an expert in corporate strategy, innovation, and organizational resilience. Holding a Ph.D. in Management and degrees from HEC Paris and Sciences Po, he has authored numerous books and academic articles on strategic management and sustainability. His work includes case studies on global firms, from large conglomerates to small organizations. Eric helps organizations build long-term competitiveness by turning resilience into a strategic advantage.

• Chapter 1: The Importance of Endurance in Corporate Strategy.- Chapter 2. Why Are Corporate Ambition and Culture Vital for Endurance?.- . Chapter 3: Treasuring Selected Customers: The Secret for Endurance?.- Chapter 4. How Do Enduring Firms Outlive the Environment and Competition?.- Chapter 5. Why resilient Firms Have a Superior Management of Capabilities? .- Chapter 6. Selecting the Right Organization and Structure for Endurance.- Chapter 7. Risk Management and Scenario Planning.- Chapter 8. Supply Chain Endurance.- Chapter 9. Innovation: The Central Way to Achieve Corporate Endurance.- Chapter 10. Growth Strategy for Corporate Endurance.- Chapter 11. Managing Change and Transformation for Corporate Endurance (Including Digital Transformation) .- Chapter 12. Learning from the Operational Practices of Sustainable Companies.- Chapter 13. The Value of Great Execution.- Chapter 14. Measuring and Monitoring Endurance.- Chapter 15. Leading for Endurance - including succession and legacy.- Chapter 16. Conclusion: Timeless Principles of Corporate Endurance.