Eric Viardot – författare
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20 produkter
Routledge Companion to Innovation Management
Av Jin Chen, Alexander Brem m. fl.
Häftad, 2020
951 kr
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Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among …
Successful Marketing Strategy for High-tech Firms
Av Eric Viardot
Inbunden, 1998
1291 kr
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From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to …
Revolution of Innovation Management
Volume 1 The Digital Breakthrough
Av Alexander Brem, Eric Viardot
Inbunden, 2016
1233 kr
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation …
Revolution of Innovation Management
Volume 1 The Digital Breakthrough
Av Eric Viardot, Alexander Brem
E-bok, 2016
1248 kr
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation …
Routledge Companion to Innovation Management
Av Jin Chen, Alexander Brem m. fl.
Inbunden, 2019
3904 kr
Lägg i varukorg
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among …
Revolution of Innovation Management
Volume 1 The Digital Breakthrough
Av Alexander Brem, Eric Viardot
Häftad, 2021
902 kr
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation …
Revolution of Innovation Management
Volume 2 Internationalization and Business Models
Av Alexander Brem, Eric Viardot
Inbunden, 2017
1685 kr
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This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have …
Revolution of Innovation Management
Volume 2 Internationalization and Business Models
Av Eric Viardot, Alexander Brem
E-bok, 2017
1775 kr
Lägg i varukorg
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have …
Revolution of Innovation Management
Volume 2 Internationalization and Business Models
Av Alexander Brem, Eric Viardot
Häftad, 2018
1237 kr
Lägg i varukorg
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have …
Routledge Companion to Innovation Management
Av Poh Kam Wong, Eric Viardot m. fl.
E-bok, 2019
956 kr
Lägg i varukorg
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among …
Routledge Companion to Innovation Management
Av Poh Kam Wong, Eric Viardot m. fl.
E-bok, 2019
956 kr
Lägg i varukorg
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among …
Timeless Principles of Successful Business Strategy
Strategies and Practical Solutions for Enduring Business Performance
Av Eric Viardot
Inbunden, 2026
961 kr
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This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies. The fully revised third edition introduces three new chapters on …
Timeless Principles of Successful Business Strategy
Strategies and Practical Solutions for Enduring Business Performance
Av Eric Viardot
E-bok, 2026
1251 kr
Lägg i varukorg
This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies. The fully revised third edition introduces three new chapters on …
Adoption of Innovation
Balancing Internal and External Stakeholders in the Marketing of Innovation
Av Alexander Brem, Éric Viardot
Inbunden, 2015
1126 kr
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This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts …
Adoption of Innovation
Balancing Internal and External Stakeholders in the Marketing of Innovation
Av Eric Viardot, Alexander Brem
E-bok, 2015
1470 kr
Lägg i varukorg
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts …
Timeless Principles of Successful Business Strategy
Corporate Sustainability as the New Driving Force
Av Eric Viardot
E-bok, 2017
923 kr
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While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy …
Timeless Principles of Successful Business Strategy
Corporate Sustainability as the New Driving Force
Av Eric Viardot
Häftad, 2018
757 kr
Lägg i varukorg
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy …
High Technology Services
Av Eric Viardot
Inbunden, 1999
271 kr
Tillfälligt slut
Provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis of the three critical success factors for …
Adoption of Innovation
Balancing Internal and External Stakeholders in the Marketing of Innovation
Av Alexander Brem, Éric Viardot
Häftad, 2016
1493 kr
Tillfälligt slut
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts …
Timeless Principles of Successful Business Strategy
Corporate Sustainability as the New Driving Force
Av Eric Viardot
Inbunden, 2017
938 kr
Tillfälligt slut
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy …