Eric Viardot – författare
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12 produkter
12 produkter
Häftad, Engelska, 2020
857 kr
Skickas inom 10-15 vardagar
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it. Thus, there is a discernible increase in interest in the study of innovation management. This handbook provides a comprehensive guide to this subject.The handbook introduces the basic framework of innovation and innovation management. It also presents innovation management from the perspectives of strategy, organization and resource, as well as institution and culture. The book’s comprehensive coverage on all areas of innovation management makes this a very useful reference for anyone interested in the subject.
Inbunden, Engelska, 1998
1 210 kr
Skickas inom 5-8 vardagar
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.
Inbunden, Engelska, 2016
1 215 kr
Skickas inom 10-15 vardagar
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development.
Inbunden, Engelska, 2019
3 334 kr
Skickas inom 10-15 vardagar
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it. Thus, there is a discernible increase in interest in the study of innovation management. This handbook provides a comprehensive guide to this subject.The handbook introduces the basic framework of innovation and innovation management. It also presents innovation management from the perspectives of strategy, organization and resource, as well as institution and culture. The book’s comprehensive coverage on all areas of innovation management makes this a very useful reference for anyone interested in the subject.Chapter 5 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/9781315276670
Häftad, Engelska, 2021
886 kr
Skickas inom 10-15 vardagar
This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development.
Inbunden, Engelska, 2017
1 654 kr
Skickas inom 10-15 vardagar
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level.
Häftad, Engelska, 2018
1 215 kr
Skickas inom 10-15 vardagar
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level.
Inbunden, Engelska, 2026
941 kr
Skickas inom 10-15 vardagar
This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies. The fully revised third edition introduces three new chapters on proactive risk management, robust supply chain strategies, and essential metrics for measuring enduring value. Additionally, a new chapter on leadership, succession, and legacy explores how to cultivate the next generation of executives. Ideal for both startups and multinationals, the book provides strategic ideas and tools to ensure companies not only survive but thrive for generations.
Inbunden, Engelska, 2015
1 105 kr
Skickas inom 10-15 vardagar
Adoption of Innovation
Häftad, Engelska, 2016
1 430 kr
Skickas inom 5-8 vardagar
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix.Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
Timeless Principles of Successful Business Strategy
Corporate Sustainability as the New Driving Force
Inbunden, Engelska, 2017
880 kr
Skickas inom 5-8 vardagar
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
Timeless Principles of Successful Business Strategy
Corporate Sustainability as the New Driving Force
Häftad, Engelska, 2018
666 kr
Skickas inom 10-15 vardagar
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.