Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.

• What is high-tech marketing?; corporate and marketing strategy in the high-technology industry; knowing customers and markets; understanding competitors; selecting markets; product strategy; pricing high-technology products; communication strategy for high-technology products; distributing and selling high-technology products; the postion of marketing within high-technology companies; key success factors of a marketing department in a high-technology company; the marketing plan.

Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.

• What is high-tech marketing?; corporate and marketing strategy in the high-technology industry; knowing customers and markets; understanding competitors; selecting markets; product strategy; pricing high-technology products; communication strategy for high-technology products; distributing and selling high-technology products; the postion of marketing within high-technology companies; key success factors of a marketing department in a high-technology company; the marketing plan.

Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.

• What is high-tech marketing?; corporate and marketing strategy in the high-technology industry; knowing customers and markets; understanding competitors; selecting markets; product strategy; pricing high-technology products; communication strategy for high-technology products; distributing and selling high-technology products; the postion of marketing within high-technology companies; key success factors of a marketing department in a high-technology company; the marketing plan.