Technology Management Library – serie

This text is designed to help readers break away from the constraints of the technologist's "analytical/scientific" viewpoint and employ broader organizational and personal perspectives that strengthen their decision-making ability and leadership skills. The text shows the reader how to utilize this multiple perspective approach to problem-solving and systems development in real-world, outside the laboratory, situtations. Readers learn how this three-dimensional approach has been applied successfully to a wide spectrum of complex systems tasks, from system forecasting to technology assessment, from industrial catastrophes to facility sitting decisions, from corporate strategy to acquisition. Through case studies, the book explores improving technology and risk assessment, forecasting, and crisis management. It also looks at complex sociotechnical systems, technological risk management and planning.

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

Containing practical tools and proven techniques for managing virtual teams for optimum performance, this text uses real-world examples and specific guidelines to show the reader how distributed work groups can be even more productive, effective and flexible than traditional co-located teams. The book looks at communication, control, monitoring, team buiding, cultural differences, and legal and process issues. There are step-by-step procedures for "transitioning teams", and tips on using high-speed networks and groupware as tools for solving problems. The software serves as an assessment tool to help make the distributed team more effective.

Aims to show how combining proven "under-fire" management methods with technical training can make for a better, more effective manager. The reader is shown why management fads and "quick fix" remedies don't work, by seeing how they pale in comparison to six fundamental guidelines: profit fixation, technical literacy, change dynamics insight, policy and procedure comprehension, decision theory knowledge, and character duality.

Featuring a balance of theory and practical application, this text examines the use of electro-optic architectures and high-resolution encoding techniques that directly digitize wideband signals in a digital receiver. It explains symmetrical number system (SNS) signal processing techniques that can be applied to designs using symmetrical folding wave-forms, providing a high-performance framework for getting optimum results from such systems.