Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

AvBetteke van Ruler,Dejan Vercic

Häftad, Engelska, 2004

Del i serien Mouton Reader

1 320 kr

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Beskrivning

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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