Frugal Innovation in Healthcare
How Targeting Low-Income Markets Leads to Disruptive Innovation
AvAditi Ramdorai,Cornelius Herstatt
Inbunden, Engelska, 2015
Del i serien India Studies in Business and Economics
851 kr
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Beskrivning
The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.