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Alexander Gutzmer - Urban Innovation Networks, Inbunden

Inbunden, Engelska, 2015

Urban Innovation Networks

Understanding the City as a Strategic Resource

Av Alexander Gutzmer

545 kr

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Beskrivning
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
Produktinformation
  • Utgivningsdatum: 2015-11-18
  • Mått: 155 x 235 x 14 mm
  • Vikt: 325 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 123
  • Upplaga: 15001
  • Förlag: Springer International Publishing AG
  • ISBN: 9783319246222
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Alexander Gutzmer is professor for media and communication at the Berlin-based Quadriga University and Editorial Director of the publishing house Callwey. He is also editor-in-chief of the architecture magazine “Baumeister”. Gutzmer worked as a business journalist for the German national weekly newspaper “Welt am Sonntag” and was editor-in-chief of the management magazine “think:act”, published by Roland Berger Strategy Consultants. He got a PhD and an MA in Cultural Studies from Goldsmiths College, University of London, and a business degree from Free University Berlin.

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