Information and Communication Technologies in Tourism 2016

Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

Häftad, Engelska, 2016

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Beskrivning

The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism.

Produktinformation

Utgivningsdatum:2016-01-23
Mått:155 x 235 x 44 mm
Vikt:1 200 g
Format:Häftad
Språk:Engelska
Antal sidor:792
Upplaga:16001
Förlag:Springer International Publishing AG
ISBN:9783319282305

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Hårdvara inom Data och IT
Affärsförhandlingar inom Ekonomi och Ledarskap

Mer om författaren

Alessandro Inversini is senior lecturer atBournemouth University Faculty of Management (United Kingdom). His researchinterests are where communication, tourism and new media overlap, ranging fromdesign to evaluation of tourism websites, from online communication to brandingand reputation, from eCommerce to eLearning.RolandSchegg is a professor at the Institute of Tourism at the University of AppliedSciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BSfrom the Swiss Federal Institute for Technology (ETH) in Zurich and hisPhD from the University of Geneva. His research interests are in the field ofeTourism (online distribution, eService metrics, technology adoption, web 2.0and mobile technologies in tourism).

Innehållsförteckning

Part I: Website Communication.- Part II: Social Media & User Generated Contents.- Part III: Online Travel Reviews.- Part IV: Mobile Systems & Pervasive Communication.- Part V: Semantic Technology & Recommender Systems.- Part VI: Augmented Realty and Virtual Realty.- Part VII: eLearning & MOOCs.- Part VIII: Digital Economy.