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Mobile Marketing Channel
Online Consumer Behavior
AvMahmud Akhter Shareef,Yogesh K. Dwivedi
Häftad, Engelska, 2016
Del i serien SpringerBriefs in Business
605 kr
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Beskrivning
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.
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