Yogesh K. Dwivedi - Böcker
Social Media in the Marketing Context
A State of the Art Analysis and Future Directions
698 kr
Skickas inom 7-10 vardagar
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social mediaInformation Systems Theory
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Explaining and Predicting Our Digital Society, Vol. 2
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Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 2
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Skickas inom 10-15 vardagar
Information Systems Theory
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Skickas inom 5-8 vardagar
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Skickas inom 7-10 vardagar
Challenges and Opportunities in the Digital Era
17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings
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Smart Working, Living and Organising
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Skickas inom 10-15 vardagar
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2 488 kr
Skickas inom 10-15 vardagar
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18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Trondheim, Norway, September 18–20, 2019, Proceedings
1 064 kr
Skickas inom 10-15 vardagar
Digital Transformation for a Sustainable Society in the 21st Century
I3E 2019 IFIP WG 6.11 International Workshops, Trondheim, Norway, September 18–20, 2019, Revised Selected Papers
552 kr
Skickas inom 10-15 vardagar
Digital Transformation for a Sustainable Society in the 21st Century
I3E 2019 IFIP WG 6.11 International Workshops, Trondheim, Norway, September 18–20, 2019, Revised Selected Papers
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Skickas inom 10-15 vardagar
Responsible Design, Implementation and Use of Information and Communication Technology
19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part I
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Responsible Design, Implementation and Use of Information and Communication Technology
19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part II
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Skickas inom 10-15 vardagar
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1 625 kr
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Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings
1 682 kr
Skickas inom 10-15 vardagar
Role of Digital Technologies in Shaping the Post-Pandemic World
21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings
1 064 kr
Skickas inom 10-15 vardagar