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51 produkter
51 produkter
Social Media in the Marketing Context
A State of the Art Analysis and Future Directions
Häftad, Engelska, 2016
694 kr
Skickas inom 7-10 vardagar
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
Del 28 - Integrated Series in Information Systems
Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 1
Inbunden, Engelska, 2011
2 408 kr
Skickas inom 5-8 vardagar
The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to studying IS/IT management issues. To outline and describe, for each of the various theories and models, independent and dependent constructs, reference discipline/originating area, originating author(s), seminal articles, level of analysis (i.e. firm, individual, industry) and links with other theories. To provide a critical review/meta-analysis of IS/IT management articles that have used a particular theory/model.To discuss how a theory can be used to better understand how information systems can be effectively deployed in today’s digital world. This book contributes to our understanding of a number of theories and models. The theoretical contribution of this book is that it analyzes and synthesizes the relevant literature in order to enhance knowledge of IS theories and models from various perspectives. To cater to the information needs of a diverse spectrum of readers, this book is structured into two volumes, with each volume further broken down into two sections. The first section of Volume 1 presents detailed descriptions of a set of theories centered around the IS lifecycle, including the Success Model, Technology Acceptance Model, User Resistance Theories, and four others. The second section of Volume 1 contains strategic and economic theories, including a Resource-Based View, Theory of Slack Resources, PortfolioTheory, Discrepancy Theory Models, and eleven others. The first section of Volume 2 concerns socio-psychological theories. These include Personal Construct Theory, Psychological Ownership, Transactive Memory, Language-Action Approach, and nine others. The second section of Volume 2 deals with methodological theories, including Critical Realism, Grounded Theory, Narrative Inquiry, Work System Method, and four others.Together, these theories provide a rich tapestry of knowledge around the use of theory in IS research. Since most of these theories are from contributing disciplines, they provide a window into the world of external thought leadership.
Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 2
Inbunden, Engelska, 2011
1 644 kr
Skickas inom 10-15 vardagar
The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to studying IS/IT management issues. To outline and describe, for each of the various theories and models, independent and dependent constructs, reference discipline/originating area, originating author(s), seminal articles, level of analysis (i.e. firm, individual, industry) and links with other theories. To provide a critical review/meta-analysis of IS/IT management articles that have used a particular theory/model.To discuss how a theory can be used to better understand how information systems can be effectively deployed in today’s digital world. This book contributes to our understanding of a number of theories and models. The theoretical contribution of this book is that it analyzes and synthesizes the relevant literature in order to enhance knowledge of IS theories and models from various perspectives. To cater to the information needs of a diverse spectrum of readers, this book is structured into two volumes, with each volume further broken down into two sections. The first section of Volume 1 presents detailed descriptions of a set of theories centered around the IS lifecycle, including the Success Model, Technology Acceptance Model, User Resistance Theories, and four others. The second section of Volume 1 contains strategic and economic theories, including a Resource-Based View, Theory of Slack Resources, PortfolioTheory, Discrepancy Theory Models, and eleven others. The first section of Volume 2 concerns socio-psychological theories. These include Personal Construct Theory, Psychological Ownership, Transactive Memory, Language-Action Approach, and nine others. The second section of Volume 2 deals with methodological theories, including Critical Realism, Grounded Theory, Narrative Inquiry, Work System Method, and four others.Together, these theories provide a rich tapestry of knowledge around the use of theory in IS research. Since most of these theories are from contributing disciplines, they provide a window into the world of external thought leadership.
Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 2
Häftad, Engelska, 2013
1 644 kr
Skickas inom 10-15 vardagar
The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to studying IS/IT management issues. To outline and describe, for each of the various theories and models, independent and dependent constructs, reference discipline/originating area, originating author(s), seminal articles, level of analysis (i.e. firm, individual, industry) and links with other theories. To provide a critical review/meta-analysis of IS/IT management articles that have used a particular theory/model.To discuss how a theory can be used to better understand how information systems can be effectively deployed in today’s digital world. This book contributes to our understanding of a number of theories and models. The theoretical contribution of this book is that it analyzes and synthesizes the relevant literature in order to enhance knowledge of IS theories and models from various perspectives. To cater to the information needs of a diverse spectrum of readers, this book is structured into two volumes, with each volume further broken down into two sections. The first section of Volume 1 presents detailed descriptions of a set of theories centered around the IS lifecycle, including the Success Model, Technology Acceptance Model, User Resistance Theories, and four others. The second section of Volume 1 contains strategic and economic theories, including a Resource-Based View, Theory of Slack Resources, PortfolioTheory, Discrepancy Theory Models, and eleven others. The first section of Volume 2 concerns socio-psychological theories. These include Personal Construct Theory, Psychological Ownership, Transactive Memory, Language-Action Approach, and nine others. The second section of Volume 2 deals with methodological theories, including Critical Realism, Grounded Theory, Narrative Inquiry, Work System Method, and four others.Together, these theories provide a rich tapestry of knowledge around the use of theory in IS research. Since most of these theories are from contributing disciplines, they provide a window into the world of external thought leadership.
Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 1
Häftad, Engelska, 2013
2 407 kr
Skickas inom 10-15 vardagar
The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to studying IS/IT management issues. To outline and describe, for each of the various theories and models, independent and dependent constructs, reference discipline/originating area, originating author(s), seminal articles, level of analysis (i.e. firm, individual, industry) and links with other theories. To provide a critical review/meta-analysis of IS/IT management articles that have used a particular theory/model.To discuss how a theory can be used to better understand how information systems can be effectively deployed in today’s digital world. This book contributes to our understanding of a number of theories and models. The theoretical contribution of this book is that it analyzes and synthesizes the relevant literature in order to enhance knowledge of IS theories and models from various perspectives. To cater to the information needs of a diverse spectrum of readers, this book is structured into two volumes, with each volume further broken down into two sections. The first section of Volume 1 presents detailed descriptions of a set of theories centered around the IS lifecycle, including the Success Model, Technology Acceptance Model, User Resistance Theories, and four others. The second section of Volume 1 contains strategic and economic theories, including a Resource-Based View, Theory of Slack Resources, PortfolioTheory, Discrepancy Theory Models, and eleven others. The first section of Volume 2 concerns socio-psychological theories. These include Personal Construct Theory, Psychological Ownership, Transactive Memory, Language-Action Approach, and nine others. The second section of Volume 2 deals with methodological theories, including Critical Realism, Grounded Theory, Narrative Inquiry, Work System Method, and four others.Together, these theories provide a rich tapestry of knowledge around the use of theory in IS research. Since most of these theories are from contributing disciplines, they provide a window into the world of external thought leadership.
2 179 kr
Skickas inom 5-8 vardagar
This is an edited book based on the selected submissions made to the conference titled "International Conference in Smart Cities". The project provides an innovative and new approach to holistic management of cities physical, socio-economic, environmental, transportation and political assets across all domains, typically supported by ICT and open data.
1 253 kr
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Handbook of Research on ICT-enabled Transformational Government
A Global Perspective
Inbunden, Engelska, 2009
3 298 kr
Skickas inom 5-8 vardagar
Proliferation of the Internet Economy
E-commerce for Global Adoption, Resistance, and Cultural Evolution
Inbunden, Engelska, 2009
2 121 kr
Skickas inom 5-8 vardagar
Handbook of Research on Contemporary Theoretical Models in Information Systems
Inbunden, Engelska, 2009
3 397 kr
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E-government Development and Diffusion
Inhibitors and Facilitators of Digital Democracy
Inbunden, Engelska, 2009
2 431 kr
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Adoption, Usage, and Global Impact of Broadband Technologies
Diffusion, Practice and Policy
Inbunden, Engelska, 2010
2 312 kr
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2 245 kr
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Transformational Government Through EGov Practice
Socio-Economic, Cultural, and Technological Issues
Inbunden, Engelska, 2012
1 665 kr
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The progression of information and communication technology (ICT) eGovernment systems has substantial implications for the future of government as we know it. eGov presents major challenges and advantages for policy makers as fundamentally different nations are adopting ICT in public administration reforms in order to capitalize on the benefits of transformational government or electronic government technology. This book investigates the modern political, technological, economic, social, and cultural issues of transformational government. It discusses in detail how interaction through advancing technology such as e-participation, mobile government, social media, web 2.0, and cloud computing has been successfully incorporated into eGov practice. International in scope this book gives practical examples and case studies of eGov implementation in countries across the globe and is the essential reference text for this important topic.
Del 11195 - Lecture Notes in Computer Science
Challenges and Opportunities in the Digital Era
17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings
Häftad, Engelska, 2018
554 kr
Skickas inom 10-15 vardagar
This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018.The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.
Smart Working, Living and Organising
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2018, Portsmouth, UK, June 25, 2018, Proceedings
Inbunden, Engelska, 2018
554 kr
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This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Smart Working, Living and Organising" on Transfer and Diffusion of IT, TDIT 2018, held in Portsmouth, UK, in June 2018.
Emerging Markets from a Multidisciplinary Perspective
Challenges, Opportunities and Research Agenda
Häftad, Engelska, 2019
1 644 kr
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This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange.
Digital and Social Media Marketing
Emerging Applications and Theoretical Development
Inbunden, Engelska, 2019
2 516 kr
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital and Social Media Marketing
Emerging Applications and Theoretical Development
Häftad, Engelska, 2020
2 516 kr
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This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.
Del 11701 - Lecture Notes in Computer Science
Digital Transformation for a Sustainable Society in the 21st Century
18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Trondheim, Norway, September 18–20, 2019, Proceedings
Häftad, Engelska, 2019
1 066 kr
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This book constitutes the proceedings of the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, held in Trondheim, Norway, in September 2019. The total of 61 full and 4 short papers presented in this volume were carefully reviewed and selected from 138 submissions. digital divide and social inclusion;
Digital Transformation for a Sustainable Society in the 21st Century
I3E 2019 IFIP WG 6.11 International Workshops, Trondheim, Norway, September 18–20, 2019, Revised Selected Papers
Inbunden, Engelska, 2020
554 kr
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This book constitutes papers from the workshops held at the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, which took place in Trondheim, Norway, in September 2019.The 11 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 33 submissions to the following workshops:DTIS: Digital Transformation for an Inclusive SocietyTPSIE: Trust and Privacy Aspects of Smart Information Environments3(IT): Innovative Teaching of Introductory Topics in Information TechnologyCROPS: CROwd-Powered e-Services
Digital Transformation for a Sustainable Society in the 21st Century
I3E 2019 IFIP WG 6.11 International Workshops, Trondheim, Norway, September 18–20, 2019, Revised Selected Papers
Häftad, Engelska, 2021
554 kr
Skickas inom 10-15 vardagar
This book constitutes papers from the workshops held at the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, which took place in Trondheim, Norway, in September 2019.The 11 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 33 submissions to the following workshops:DTIS: Digital Transformation for an Inclusive SocietyTPSIE: Trust and Privacy Aspects of Smart Information Environments3(IT): Innovative Teaching of Introductory Topics in Information TechnologyCROPS: CROwd-Powered e-Services
Del 12066 - Lecture Notes in Computer Science
Responsible Design, Implementation and Use of Information and Communication Technology
19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part I
Häftad, Engelska, 2020
1 066 kr
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This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.*The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions.
Del 12067 - Lecture Notes in Computer Science
Responsible Design, Implementation and Use of Information and Communication Technology
19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part II
Häftad, Engelska, 2020
1 066 kr
Skickas inom 10-15 vardagar
This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.*The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions.
1 753 kr
Skickas inom 10-15 vardagar
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020.The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts:Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of ThingsPart II: information technology and disaster management; adoption of mobile andplatform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
1 753 kr
Skickas inom 10-15 vardagar
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020.The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts:Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of ThingsPart II: information technology and disaster management; adoption of mobile andplatform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
1 644 kr
Skickas inom 10-15 vardagar
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020.The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts:Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of ThingsPart II: diffusion of information technology and disaster management; adoption of mobile and platform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
1 596 kr
Skickas inom 10-15 vardagar
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020.The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts:Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of ThingsPart II: diffusion of information technology and disaster management; adoption of mobile and platform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
Del 12896 - Lecture Notes in Computer Science
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings
Häftad, Engelska, 2021
1 702 kr
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This volume constitutes the proceedings of the 20th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2021, held in Galway, Ireland, in September 2021.*The total of 57 full and 8 short papers presented in these volumes were carefully reviewed and selected from 141 submissions.
Del 13454 - Lecture Notes in Computer Science
Role of Digital Technologies in Shaping the Post-Pandemic World
21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings
Häftad, Engelska, 2022
1 066 kr
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This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022. The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions.