Emma L. Slade – författare
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10 produkter
Social Media in the Marketing Context
A State of the Art Analysis and Future Directions
Av Cherniece J. Plume, Yogesh K. Dwivedi m. fl.
Häftad, 2016
734 kr
Lägg i varukorg
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research …
Social Media in the Marketing Context
A State of the Art Analysis and Future Directions
Av Emma L. Slade, Yogesh K. Dwivedi m. fl.
E-bok, 2016
871 kr
Lägg i varukorg
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research …
Emerging Markets from a Multidisciplinary Perspective
Challenges, Opportunities and Research Agenda
Av Yogesh K. Dwivedi, Nripendra P. Rana m. fl.
Häftad, 2019
1679 kr
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This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. …
Digital and Social Media Marketing
Emerging Applications and Theoretical Development
Av Nripendra P. Rana, Emma L. Slade m. fl.
Inbunden, 2019
2570 kr
Lägg i varukorg
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying …
Digital and Social Media Marketing
Emerging Applications and Theoretical Development
Av Yogesh K. Dwivedi, Anabel Gutierrez m. fl.
E-bok, 2019
3276 kr
Lägg i varukorg
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying …
Digital and Social Media Marketing
Emerging Applications and Theoretical Development
Av Nripendra P. Rana, Emma L. Slade m. fl.
Häftad, 2020
2570 kr
Lägg i varukorg
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying …
Social Media: The Good, the Bad, and the Ugly
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Av Yogesh K. Dwivedi, Matti Mäntymäki m. fl.
Häftad, 2016
548 kr
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This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are …
Social Media: The Good, the Bad, and the Ugly
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Av Antonis C. Simintiras, Salah Al-Sharhan m. fl.
E-bok, 2016
755 kr
Lägg i varukorg
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are …
Emerging Markets from a Multidisciplinary Perspective
Challenges, Opportunities and Research Agenda
Av Yogesh K. Dwivedi, Nripendra P. Rana m. fl.
Inbunden, 2018
1679 kr
Lägg i varukorg
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. …
Emerging Markets from a Multidisciplinary Perspective
Challenges, Opportunities and Research Agenda
Av Banita Lal, Antonis C. Simintiras m. fl.
E-bok, 2018
2127 kr
Lägg i varukorg
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. …