Michael D. Williams - Böcker

All-season field guide for identifying common trees of eastern NAThis popular, field-tested guide for identifying trees in any season, not just when they are in full leaf, features 600 color photos and 200 line drawings showing bark, branching patterns, fruits, flowers, nuts, and overall appearance in addition to leaf color and shape. Accompanying text describes common locations and identifying characteristics. Covers every common tree in eastern North America, updated with the latest taxonomy and 130 range maps. Created for in-the-field or at-home use, this helpful guide includes an easy-to-use key to facilitate putting a name to a tree.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field.eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.