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Elvira Ismagilova – författare

Visar alla böcker från författaren Elvira Ismagilova. Handla med fri frakt och snabb leverans.

2 produkter

  1. Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams - Electronic Word of Mouth (eWOM) in the Marketing Context, Häftad. Tillgänglighet: Lägg i varukorg

    Electronic Word of Mouth (eWOM) in the Marketing Context

    A State of the Art Analysis and Future Directions

    Av Elvira Ismagilova, Yogesh K. Dwivedi m. fl.

    Häftad, 2017

    624 kr

    Lägg i varukorg

    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book …

  2. Michael D. Williams, Emma Slade, Yogesh K. Dwivedi, Elvira Ismagilova - Electronic Word of Mouth (eWOM) in the Marketing Context, E-bok. Tillgänglighet: Lägg i varukorg

    Electronic Word of Mouth (eWOM) in the Marketing Context

    A State of the Art Analysis and Future Directions

    Av Michael D. Williams, Emma Slade m. fl.

    E-bok, 2017

    839 kr

    Lägg i varukorg

    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book …