Nudge Theory in Action

Sherzod Abdukadirov is Research Fellow in the Regulatory Studies Program at the Mercatus Center at George Mason University, USA. He specializes in the federal regulatory process, behavioral economics, and food and health policy.ContributorsJodi N. Beggs, Northeastern University, USAJessica Carges, George Mason University, USATyler Cowen, George Mason University, USARobert Graboyes, George Mason University, USABrian F. Mannix, George Washington University, USAMichael L. Marlow, California Polytechnic State University, USASofie E. Miller, George Washington University, USAMario J. Rizzo, New York University, USAAdam C. Smith, Johnson & Wales University, USAAdam Thierer, George Mason University, USAStephen Wendel, Morningstar, Inc., USAMark D. White, College of Staten Island, CUNY, USARichard A. Williams, George Mason University, USATodd J. Zywicki, George Mason University, USA

• 1 Overview of Behavioral Economics and Policy.- 2 The Four Pillars of Behavioral Paternalism.- 3 Failing Better: What We Learn by Confronting Risk and Uncertainty.- 4 Behavioral Nudges and Consumer Technology.- 5 Private-Sector Nudging: The Good, the Bad, and the Uncertain.- 6 Who Should Nudge?.- 7 Weight Loss Nudges: Market Test or Government Guess?.- 8 Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture.- 9 One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations.- 10 Nudges in Healthcare.