Network Embeddedness

Examining the Effect on Business Performance and Internationalization

AvMilena Ratajczak-Mrozek

Häftad, Engelska, 2018

Del i serien Palgrave Studies of Internationalization in Emerging Markets

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Beskrivning

The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities.

Produktinformation

Utgivningsdatum:2018-05-13
Mått:148 x 210 x undefined mm
Format:Häftad
Språk:Engelska
Serie:Palgrave Studies of Internationalization in Emerging Markets
Antal sidor:402
Förlag:Springer International Publishing AG
ISBN:9783319859323

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Mer om författaren

Milena Ratajczak-Mrozek is Associate Professor at the Poznań University of Economics and Business, Poland. She is an Outstanding Young Scientist holder of the Minister of Science and Higher Education scholarships and member of the board of Industrial Marketing and Purchasing Group. Her main areas of research include companies’ relationships and networks in international settings.

Innehållsförteckning

1. Introduction.- 2. The Essence of the Network Approach.- 3. Relationships and Interactions as the Basis of Companies' Activities.- 4. Three Perspectives of Companies' Embeddedness.- 5. The Importance of Embeddedness for Companies' Activities - Perspective of Relationships and Interactions.- 6. The Network Theory of Companies' Internationalization - The Importance of Relationships for International Expansion.- 7. The Importance of Embeddedness for Companies' International Activities.- 8. Methodology of the Empirical Studies.- 9. Positive and Negative Outcomes of Embeddedness for the Domestic and International Activity - Results of Case Studies Analysis.- 10. The Importance of Relationships and Embeddedness for Companies' Internationalization and Performance - Results of Quantitative Study.- 11. Conclusions.