From the reviews: "The optimization of generalized convex functions plays an important role in many applications, especially in economics. The book gives an introduction to the theory and the application of such functions and their use in optimization. ... The book is self-contained and includes many exercises with solutions. I highly recommend this book to researchers and graduate students interested in optimization and their applications." (Walter Alt, Zentralblatt MATH, Vol. 1157, 2009)

• Convex Functions.- Non-Differentiable Generalized Convex Functions.- Differentiable Generalized Convex Functions.- Optimality and Generalized Convexity.- Generalized Convexity and Generalized Monotonicity.- Generalized Convexity of Quadratic Functions.- Generalized Convexity of Some Classes of Fractional Functions.- Sequential Methods for Generalized Convex Fractional Programs.- Solutions.

From the reviews: "The optimization of generalized convex functions plays an important role in many applications, especially in economics. The book gives an introduction to the theory and the application of such functions and their use in optimization. ... The book is self-contained and includes many exercises with solutions. I highly recommend this book to researchers and graduate students interested in optimization and their applications." (Walter Alt, Zentralblatt MATH, Vol. 1157, 2009)

• Convex Functions.- Non-Differentiable Generalized Convex Functions.- Differentiable Generalized Convex Functions.- Optimality and Generalized Convexity.- Generalized Convexity and Generalized Monotonicity.- Generalized Convexity of Quadratic Functions.- Generalized Convexity of Some Classes of Fractional Functions.- Sequential Methods for Generalized Convex Fractional Programs.- Solutions.

From the reviews: "The optimization of generalized convex functions plays an important role in many applications, especially in economics. The book gives an introduction to the theory and the application of such functions and their use in optimization. ... The book is self-contained and includes many exercises with solutions. I highly recommend this book to researchers and graduate students interested in optimization and their applications." (Walter Alt, Zentralblatt MATH, Vol. 1157, 2009)

• Convex Functions.- Non-Differentiable Generalized Convex Functions.- Differentiable Generalized Convex Functions.- Optimality and Generalized Convexity.- Generalized Convexity and Generalized Monotonicity.- Generalized Convexity of Quadratic Functions.- Generalized Convexity of Some Classes of Fractional Functions.- Sequential Methods for Generalized Convex Fractional Programs.- Solutions.