TV-Hero(in)es of Boys and Girls

Maya Götz, Dr. phil., is Head of the International Central Institute for Youth and Educational Television (IZI) in Munich and of the PRIX JEUNESSE Foundation.

Spanning a decade of highly innovative methodological work, this book gathers together a unique collection of studies as well as thought-provoking ideas about childrens relationships with their favorite television characters. A unique voice in the study of children and television, Maya Götz offers us a wealth of empirical findings and surprising interpretations to dig into and learn from! (Prof. Dafna Lemish, Southern Illinois University (USA))

• Contents: Children’s Favorite TV Characters/Hero(in)es – Reception Studies – Format Studies – Qualitative/Quantitative Approach – Utility Value – Gender Perspective – Work on Identity.