Media Management

Leveraging Content for Profitable Growth

Häftad, Engelska, 2010

987 kr

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Beskrivning

As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both.

Produktinformation

Utgivningsdatum:2010-12-01
Mått:155 x 235 x 11 mm
Vikt:306 g
Format:Häftad
Språk:Engelska
Antal sidor:186
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783642078866
Originaltitel:Medienmanagement: Content gewinnbringend nutzen

Utforska kategorier

Innehållsförteckning

The Only Way for the Media Industry to Grow and Profit Is with Content.- I New Perspectives: Convergence Is Redefining Content.- The Media: An Industry with Tradition at the Crossroads.- Mobile Multimedia — A Driving Force Behind Industry Convergence.- Telecommunications and Media Companies: Competitors or Partners?.- II New Business Models: Numerous Old Models are Transforming into Many New Ones.- From Newspaper to News Filter.- Traditional Book Publishers Transforming into E-Publishers.- Delivering on the Promise of Digital Television.- Celluloid Still in the Lead, but the Movies’ Future Is Digital.- How Telecommunications Invest in the Media Industry.- Online Service Providing — Challenges in the Mass Medium Internet.- Market Newcomers in the Media Sector.- III New Success Factors: Make It or Break It.- Eco-Systems — a New Paradigm in the Media Industry.- Organization for Global Players in the Media Industry.- Profitable in E-Commerce by Focusing on Operational Efficiency.- Value Growth in the Media Industry — Success Factors for Integration.- IV New Practice: Media Companies Taking on the Challenges.- BCN — Synergies and New Businesses for a Content Powerhouse.- BOL — How to Deliver on Customer Promises and Be Profitable.- Handelsblatt.com — New Revenue Models for Traditional Print Media.- KirchMedia — Synergies by Maintaining Cross-Media Balance.- Contributors.