Lead Markets in Age-Based Innovations

Demographic Change and Internationally Successful Innovations

AvNils Levsen

Häftad, Engelska, 2015

Del i serien Forschungs-/Entwicklungs-/Innovations-Management

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Beskrivning

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

Produktinformation

Utgivningsdatum:2015-03-19
Mått:148 x 210 x 20 mm
Vikt:466 g
Format:Häftad
Språk:Engelska
Serie:Forschungs-/Entwicklungs-/Innovations-Management
Antal sidor:335
Upplaga:2015
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658088149

Utforska kategorier

Affärsutveckling inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.

Innehållsförteckning

Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations.- Analysis of Lead Market Candidate Countries Based on Extant Theory.- Market Participant Study.- Age-Specialized Innovations: Stakeholder Structure and Implications.