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Nils Levsen – författare

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2 produkter

Lead Markets in Age-Based Innovations
Demographic Change and Internationally Successful Innovations
AvNils Levsen
Häftad, Engelska, 2015
566 kr
Skickas inom 10-15 vardagar
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Lead Markets in Age-Based Innovations
Demographic Change and Internationally Successful Innovations
AvNils Levsen
E-bok
PDF, Engelska, 2015
732 kr
Läs direkt efter köp
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.