Market Research with Panels

Types, Surveys, Analysis, and Applications

AvMartin Günther,Ulrich Vossebein

Inbunden, Engelska, 2022

Del i serien Springer Texts in Business and Economics

544 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

544 kr

Beskrivning

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

Produktinformation

Utgivningsdatum:2022-08-28
Mått:155 x 235 x 20 mm
Vikt:556 g
Format:Inbunden
Språk:Engelska
Serie:Springer Texts in Business and Economics
Antal sidor:242
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658376499
Originaltitel:Marktforschung mit Panels

Utforska kategorier

Mer om författaren

Martin Günther is head of the analytical tools of the consumer panels at GfKProf. Dr. Ulrich Vossebein teaches marketing at the Technical University of Central Hesse (Germany). Prof. Dr. Raimund Wildner is vice president of the Nuremberg Institute for Market Decisions and honorary professor at the University of Erlangen-Nuremberg (Germany).

Innehållsförteckning

1. Introduction.- 2. The Elements of a Panel.- 3. The Production Process.- 4. The Market for Panel Research.- 5. Institutional Panels.- 6. Panels for Media Markets.- 7. Special Panels.- 8. Product and Period Description.- 9. Shops and Household Characteristics.- 10. Facts of the Retail Panel.- 11. Facts of the Consumer Panel.- 12. Special Analyses Retail Panel.- 13. Market Analyses Framework.- 14. Application Examples Communication Analysis.- 15. Special Analyses Consumer Panel.- 16. Category Management.- 17. Outlook.