Digital Transformation in Sales

How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

AvLivia Rainsberger

Inbunden, Engelska, 2023

768 kr

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Häftad

550 kr

Beskrivning

In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy.

Produktinformation

Utgivningsdatum:2023-01-02
Mått:168 x 240 x 22 mm
Vikt:676 g
Format:Inbunden
Språk:Engelska
Antal sidor:275
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658388867
Originaltitel:Digitale Transformation im Vertrieb

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Mer om författaren

Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the optimization and digitalization of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler.

Innehållsförteckning

Understanding Digital Transformation: Trends, developments, drivers, influence, impact.- Sales technology and tools: Technology trap, digital sales tools.- Strategy: sales models, sales organization.- Conception: positioning, value proposition, digital customer profile, customer acquisition.- Implementation: technology selection, competence building in the organization, technology and the human factor.