Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey

AvRalf T. Kreutzer

Inbunden, Engelska, 2024

Del i serien Future of Business and Finance

947 kr

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Inbunden

947 kr

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671 kr

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Beskrivning

This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.

Produktinformation

Utgivningsdatum:2024-12-13
Mått:155 x 235 x 33 mm
Vikt:908 g
Format:Inbunden
Språk:Engelska
Serie:Future of Business and Finance
Antal sidor:488
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658461300
Originaltitel:Künstliche Intelligenz verstehen

Utforska kategorier

Artificiell intelligens inom Data och IT
Affärsförhandlingar inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT

Mer om författaren

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.

Innehållsförteckning

Part I: Fundamentals of Artificial Intelligence.- 1. What is meant by Artificial Intelligence and how can it be used?.- 2. Drivers of Artificial Intelligence.- Part II: Fields of Application of Artificial Intelligence.- 3. Production, Maintenance, Mobility, Transport, Agriculture.- 4. Marketing, Sales, Customer Service.- 5. Health and Safety.- 6. Energy Sector and Smart Home.- 7. Education and Knowledge Transfer.- 8. Human Resource Management (HRM).- 9. Financial Services Sector.- 10. Military Sector.- 11. Metaverse.- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company.- 12. Developing an AI Journey in Your Own Company.- 13. Outlook.- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence.