Strategic Management of International E-Commerce Firms

A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance

AvMarius Müller

Häftad, Engelska, 2025

Del i serien Handel und Internationales Marketing Retailing and International Marketing

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Beskrivning

In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.

Produktinformation

Utgivningsdatum:2025-10-02
Mått:148 x 210 x 11 mm
Vikt:256 g
Format:Häftad
Språk:Engelska
Serie:Handel und Internationales Marketing Retailing and International Marketing
Antal sidor:172
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658496791

Utforska kategorier

Internationell ekonomi inom Ekonomi och Ledarskap
E-handel inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Marius Müller worked as a research assistant and doctoral candidate at the Chair of Marketing and Retailing at Trier University.

Innehållsförteckning

Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 2: Determinants of Wolly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 3: Effects of International E-Commerce Firms’ Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Final Remarks.- Discussion and Conclusions.- Limitations and Further Research.- References.