Handel und Internationales Marketing Retailing and International Marketing – serie
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41 produkter
41 produkter
Häftad, Engelska, 2013
561 kr
Skickas inom 10-15 vardagar
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory. On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Häftad, Tyska, 2013
576 kr
Skickas inom 10-15 vardagar
Die laufenden Innovationen im Bereich der Kommunikationstechnologien ermöglichen es den Unternehmen, durch immer neue Formen der Kommunikation wie z.B. das Internet und vor allem E-Mail, Kunden anzusprechen. Vielfach wird aber vergessen, dass E-Mail ein interaktives Medium ist. Und so verweigern Unternehmen die Kommunikation indem sie so genannte Do-not-reply-E-Mails mit der Aufforderung nicht (direkt) darauf eine E-Mail zu antworten, verschicken. Die Kommunikation verliert dadurch den Dialogcharakter und wird zum Monolog. Judith Schloffer diskutiert und systematisiert das Phänomen der mehr oder wenig absichtlich herbeigeführten Störung und Verweigerung von Kommunikation und Interaktivität zwischen Unternehmen und Kunden allgemein und im Speziellen im Rahmen der E-Mail-Kommunikation und überprüft empirisch die Auswirkungen dieser Verweigerung auf die Kundenbeziehung.
Häftad, Engelska, 2013
561 kr
Skickas inom 10-15 vardagar
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Häftad, Tyska, 2013
680 kr
Skickas inom 10-15 vardagar
Für Handelsunternehmen wird es zunehmend schwieriger, sich von konkurrierenden Anbietern zu differenzieren. Vor diesem Hintergrund rückt die Frage nach Bestimmungsfaktoren für die Attraktivität von Einkaufsstätten immer weiter in den Fokus aktueller Forschungsarbeiten. Eine zentrale Größe, die vor diesem Hintergrund wichtig erscheint, ist eine konsequente Verknüpfung von Einkauf und Entertainment. Heike Riedl präsentiert eine Analyse von Determinanten, Komponenten und Wirkungen des Flow-Erlebens am Point of Sale. Das Flow-Konstrukt erlaubt eine Identifikation jener Faktoren, die ursächlich dafür sind, dass eine wie auch immer geartete Aktivität mit Vergnügen verbunden wird. Die Ergebnisse der empirischen Untersuchung tragen dazu bei, die Literatur zur Flow-Forschung in zentralen Aspekten zu ergänzen und das Verhalten der Konsumenten am Point of Sale besser zu verstehen.
Häftad, Engelska, 2014
561 kr
Skickas inom 10-15 vardagar
With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign operation modes and the managerial reasons for these changes. Third, she derives an empirical classification of smaller family firms and profiles them using a comprehensive set of organizational variables. Fourth, she investigates the relationship between firm-level processes and dynamic capabilities in driving the international performance of SMEs. Based on theoretical considerations and empirical analyses this work provides important implications for research and management practice.
Häftad, Tyska, 2014
680 kr
Skickas inom 10-15 vardagar
?Die Erforschung der Bedeutung von Musik für das Marketing und die Käuferverhaltensforschung hat erst eine kurze Tradition.
Häftad, Engelska, 2014
561 kr
Skickas inom 10-15 vardagar
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
Häftad, Engelska, 2016
544 kr
Skickas inom 10-15 vardagar
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Häftad, Tyska, 2016
610 kr
Skickas inom 10-15 vardagar
Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform ‚Advertorials‘, die redaktionell bearbeitete Texte und Werbung kombiniert, und der klassischen Printwerbung vor. Seine Ergebnisse zeigen deutlich, dass es Unterschiede in der Wahrnehmung und Wirkung der beiden Kommunikationsformate gibt.
Inbunden, Engelska, 2017
544 kr
Skickas inom 10-15 vardagar
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Häftad, Engelska, 2017
561 kr
Skickas inom 10-15 vardagar
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.
Häftad, Engelska, 2018
544 kr
Skickas inom 10-15 vardagar
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
Häftad, Engelska, 2018
561 kr
Skickas inom 10-15 vardagar
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Häftad, Tyska, 2019
628 kr
Skickas inom 10-15 vardagar
Im Rahmen seiner Dissertation an der Universität Graz und seiner aktuellen forscherischen Tätigkeit beschäftigt er sich mit dem Einfluss von Emotionen und EI auf die betriebliche Leistung, insbesondere in Verhandlung und Vertrieb sowie mit der Frage, was vertriebliche Performance beeinflussen kann.
Häftad, Engelska, 2019
561 kr
Skickas inom 10-15 vardagar
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Häftad, Engelska, 2020
895 kr
Skickas inom 10-15 vardagar
Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.
Häftad, Engelska, 2020
1 114 kr
Skickas inom 10-15 vardagar
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy.
Häftad, Engelska, 2021
1 335 kr
Skickas inom 10-15 vardagar
The study is based on theoretical and conceptional reflections on markets and market structures, the fundamentals of retail management and modern food retail, and research findings on supermarkets’ structural impact on food retail markets in other country contexts.
Häftad, Engelska, 2021
1 335 kr
Skickas inom 10-15 vardagar
She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.
Häftad, Engelska, 2021
1 114 kr
Skickas inom 10-15 vardagar
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
Häftad, Engelska, 2022
1 114 kr
Skickas inom 10-15 vardagar
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce.
Häftad, Engelska, 2022
1 114 kr
Skickas inom 10-15 vardagar
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations.
Häftad, Engelska, 2022
561 kr
Skickas inom 10-15 vardagar
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Häftad, Engelska, 2023
948 kr
Skickas inom 10-15 vardagar
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.
Häftad, Engelska, 2025
1 225 kr
Skickas inom 10-15 vardagar
He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.
Häftad, Engelska, 2025
1 225 kr
Skickas inom 10-15 vardagar
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
Häftad, Tyska, 2025
938 kr
Skickas inom 10-15 vardagar
Von der Festlegung der Expansionsziele über die Wahl des Ladenkonzepts und des Standorts bis hin zur kundenzentrierten Kanalintegration werden neun Determinanten identifiziert, die die Transformation des bisherigen Einkanal- in ein tragfähiges Mehrkanalsystem bestimmen.
Häftad, Engelska, 2025
1 184 kr
Skickas inom 5-8 vardagar
Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory.
Häftad, Engelska, 2025
1 051 kr
Skickas inom 10-15 vardagar
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
Häftad, Engelska, 2025
1 082 kr
Skickas inom 10-15 vardagar
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.