Handel und Internationales Marketing Retailing and International Marketing – serie
Visar alla böcker i serien Handel und Internationales Marketing Retailing and International Marketing. Handla med fri frakt och snabb leverans.
42 produkter
Retail Internationalization
Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Häftad, 2013
568 kr
Lägg i varukorg
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of …
Kommunikationsverweigerung und -störung
Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
Häftad, 2013
584 kr
Lägg i varukorg
Die laufenden Innovationen im Bereich der Kommunikationstechnologien ermöglichen es den Unternehmen, durch immer neue Formen der Kommunikation wie z.B. das Internet und vor allem E-Mail, Kunden anzusprechen. Vielfach wird aber vergessen, dass E-Mail ein interaktives Medium ist. Und so verweigern …
Retail Branding and Store Loyalty
Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Av Bettina Berg
Häftad, 2013
568 kr
Lägg i varukorg
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store …
Flow-Erleben am Point of Sale
Eine empirische Untersuchung im stationären Textileinzelhandel
Av Heike Riedl
Häftad, 2013
689 kr
Lägg i varukorg
Für Handelsunternehmen wird es zunehmend schwieriger, sich von konkurrierenden Anbietern zu differenzieren. Vor diesem Hintergrund rückt die Frage nach Bestimmungsfaktoren für die Attraktivität von Einkaufsstätten immer weiter in den Fokus aktueller Forschungsarbeiten. Eine zentrale Größe, die vor …
International Small and Medium-Sized Enterprises
Internationalization Patterns, Mode Changes, Configurations and Success Factors
Häftad, 2014
568 kr
Lägg i varukorg
With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three …
Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
Häftad, 2014
689 kr
Lägg i varukorg
Die Erforschung der Bedeutung von Musik für das Marketing und die Käuferverhaltensforschung hat erst eine kurze Tradition. Im Rahmen einer empirischen Studie untersucht Johannes Flecker den Effekt einer Kongruenz von Markenpersönlichkeit und Musik auf die Wahrnehmung der Markenpersönlichkeit. Er …
Replication of Retail Fashion Formats into Foreign Countries
A Qualitative Analysis
Häftad, 2014
568 kr
Lägg i varukorg
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format …
Retail Brand Equity and Loyalty
Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
Häftad, 2016
552 kr
Lägg i varukorg
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger …
Advertorials versus klassische Printwerbung
Eine Wirkungsanalyse
Häftad, 2016
618 kr
Lägg i varukorg
Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform ‚Advertorials‘, die redaktionell bearbeitete Texte und Werbung kombiniert, und der klassischen Printwerbung vor. Mittels einer Längsschnittstudie im experimentellen Design untersucht der Autor die Wirkungsweise von diesen …
Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
Inbunden, 2017
552 kr
Lägg i varukorg
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization …
Corporate Reputation of Multinational Corporations
An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
Häftad, 2017
568 kr
Lägg i varukorg
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but …
Online Growth Options for Retailers
Three Essays on Domestic and International Growth Strategies with Online Retailing
Häftad, 2018
552 kr
Lägg i varukorg
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization …
International Retailers’ Performance in Host Countries
The Roles of Strategies, Consumer Perceptions and the Local Environment
Av Lukas Morbe
Häftad, 2018
568 kr
Lägg i varukorg
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to …
Emotionale Intelligenz und Verkaufsperformance
Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld
Häftad, 2019
636 kr
Lägg i varukorg
Andreas Zehetner untersucht Effekte von emotionaler Intelligenz (EI) auf die Performance im technischen Vertrieb. Seine Ergebnisse zeigen, dass Verkaufsmitarbeiter mit schwach, aber auch mit stark ausgeprägten EI-Niveaus eine geringere Performance haben als solche mit mittleren Niveaus. EI …
Congruency, Expectations and Consumer Behavior in Digital Environments
Häftad, 2019
568 kr
Lägg i varukorg
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer …
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Av Florian Neus
Häftad, 2020
906 kr
Lägg i varukorg
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these …
Pursuit of Food Well-Being
The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
Häftad, 2020
1129 kr
Lägg i varukorg
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against …
Restructuring of Food Retail Markets in Countries of the Global South
The Case of Emerging Supermarkets in Dhaka, Bangladesh
Häftad, 2021
1353 kr
Lägg i varukorg
This explorative, primary data-based study provides findings on the first nearly two decades of the emerging supermarket industry in Bangladesh, in particular its capital city Dhaka. The objective is thereby twofold: On the one hand, the study traces the so-far development of supermarkets in Dhaka, …
Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Häftad, 2021
1353 kr
Lägg i varukorg
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels …
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Av Katja Wagner
Häftad, 2021
1129 kr
Lägg i varukorg
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding …
Online Shopping Intentions
Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Av Anne Fota
Häftad, 2022
1129 kr
Lägg i varukorg
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically …
International Strategic Management of Brands and Online Firms
Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Häftad, 2022
1129 kr
Lägg i varukorg
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of …
Essays on congruence theory in marketing
Special focus on digital products and webstores
Av Robér Rollin
Häftad, 2022
568 kr
Lägg i varukorg
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's …
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
A Differentiated Analysis on Social Presence and Privacy Calculus
Häftad, 2023
961 kr
Lägg i varukorg
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also …
Customer Experience in the Context of Omnichannel Retailing
Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
Av Nils Fränzel
Häftad, 2025
1241 kr
Lägg i varukorg
The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing …
Consumer Responses to Corporate Responsibility and Branding
The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
Av Lukas Zimmer
Häftad, 2025
1525 kr
Lägg i varukorg
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in …
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler
Determinanten einer Expansion in den physischen Einzelhandel
Häftad, 2025
951 kr
Lägg i varukorg
Dieses Buch befasst sich mit der Analyse des ‚Adding Bricks to Clicks‘-Prozesses – der Expansion bislang reiner Online-Händler in den physischen Offline-Handel. Von der Festlegung der Expansionsziele über die Wahl des Ladenkonzepts und des Standorts bis hin zur kundenzentrierten Kanalintegration …
Acceptance and Resistance of Innovative Technologies
Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
Häftad, 2025
1205 kr
Lägg i varukorg
The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use …
Strategic Orientations and Innovativeness of Multinational Corporations
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Av Nele Jacobs
Häftad, 2025
1065 kr
Kommande
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. In her research, Nele Jacobs …
Strategic Management of International E-Commerce Firms
A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
Häftad, 2025
1096 kr
Lägg i varukorg
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international …
