Amelie Winters – författare
Visar alla böcker från författaren Amelie Winters. Handla med fri frakt och snabb leverans.
2 produkter
Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Häftad, 2021
1353 kr
Lägg i varukorg
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels …
Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
E-bok, 2021
1838 kr
Lägg i varukorg
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels …
