Omni-Channel Retailing
An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Häftad, Engelska, 2021
1 311 kr
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Beskrivning
She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.
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