Nils Fränzel – författare
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1 produkt
1 produkt
Customer Experience in the Context of Omnichannel Retailing
Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
Häftad, Engelska, 2025
1 202 kr
Skickas inom 10-15 vardagar
He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.