Nils Fränzel – författare
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1 produkter
Customer Experience in the Context of Omnichannel Retailing
Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
Av Nils Fränzel
Häftad, 2025
1241 kr
Lägg i varukorg
The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance of channel specific marketing …
