Prof. Dr. Andreas Fuchs is a Professor of Marketing and Digital Business at the Technical University of Applied Sciences Würzburg-Schweinfurt and a leading expert in marketing technology, marketing automation, and artificial intelligence. He is a keynote speaker and author, and publishes one of the leading marketing newsletters on Substack, “Future of Marketing”, available at futureofmarketing.dePreviously, he co founded a company in the field of marketing automation and held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises. This rare combination of professor, entrepreneur, and author allows him to bridge science and practice and to provide clear orientation on how marketing is reinventing itself.

• Why MarTech Is the Future of Marketing.- Know Phase: Building a Data Foundation.- Analyze Phase: Understanding and Predicting Customer Behavior.- Orchestrate Phase: Creating a Unified Experience Across All Channels.- Engage & Measure Phase: Measuring and Optimizing Marketing Activities.- Artificial Intelligence and Automation in Marketing.

Prof. Dr. Andreas Fuchs is a Professor of Marketing and Digital Business at the Technical University of Applied Sciences Würzburg-Schweinfurt and a leading expert in marketing technology, marketing automation, and artificial intelligence. He is a keynote speaker and author, and publishes one of the leading marketing newsletters on Substack, “Future of Marketing”, available at futureofmarketing.dePreviously, he co founded a company in the field of marketing automation and held various managerial roles in marketing and sales at one of Germany’s largest technology enterprises. This rare combination of professor, entrepreneur, and author allows him to bridge science and practice and to provide clear orientation on how marketing is reinventing itself.

• Why MarTech Is the Future of Marketing.- Know Phase: Building a Data Foundation.- Analyze Phase: Understanding and Predicting Customer Behavior.- Orchestrate Phase: Creating a Unified Experience Across All Channels.- Engage & Measure Phase: Measuring and Optimizing Marketing Activities.- Artificial Intelligence and Automation in Marketing.