Strategy Planning Process

Analyses, Options, Projects

AvRudolf Grünig,Richard Kühn

Häftad, Engelska, 2018

660 kr

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Beskrivning

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented.

Produktinformation

Utgivningsdatum:2018-12-25
Mått:155 x 235 x 16 mm
Vikt:441 g
Format:Häftad
Språk:Engelska
Antal sidor:265
Upplaga:2
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783662585733
Originaltitel:Strategieplanungsprozess: Analysen, Optionen, Projekte
Översättare:Montani, Maude

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Richard Kühn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.

Innehållsförteckning

Idea of Strategic Planning.- Strategic Documents and the Strategy Planning.- Initializing Strategic Planning.- Strategic Analysis at the Corporate Level.- Developing the Corporate Strategy.- Strategic Analysis at the Business Level.- Developing the Business Strategies.- Finalizing Strategic Planning.