Project Report from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: A, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The products we intend to produce are fine crystal handcrafted glasses. They are special in the way that they are all specifically designed and adapted to various different sorts of drinks. This kind of industry is showing a high potential of growth nowadays as more people than ever before enjoy all kinds of drinks and as the demand of drinking a good quality of wine or also other alcoholic and also non- alcoholic drinks increases it is from big importance to use suitable glasses with different wines and drinks. Our goal is to establish our products on the European market and to generate a market share of around 5%. The company s long term goals are to expand and to establish the brand image. Furthermore the goal is to achieve a sustainable profit margin of 20%. The main group to target are middle aged working people who are looking for an increased experience when drinking wine. But also younger people focus more and more on the glasses they are using to drink wine and other alcoholic drinks and therefore represent a growing hope group. From 2017 to 2018 we prospect an increase in sales of about 20% and from 2018 to 2019 of about 16%.This proves to our investors that we have steady growth rates and that our business will expand further. To Generate break even we should sell about 7413 glasses in the first year. Our projection of 2017 however show sales of about 20700 glasses and is therefore 179% above the breakeven point. In the second year we are even 190% above the breakeven point.
