Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don''t differentiate; and even if they do, fail at communicating it effectively. When a client doesn''t perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don''t be afraid of your competitors'' price, but not being able to explain yours.
