A facsimile reprint of eight British books which deal with different visual aspects of modern advertising. These newly available books were produced by various authors and graphic artists who were deeply involved in the advertisement business during the period of the ‘Roaring Twenties’, the golden age of commercial art. The collection offers not only an introduction, theory, and history of the relationship of modern art and advertising, but also provides numerous samples of artworks actually used in various forms of commercial design such as posters, flyers etc. A valuable primary source for scholars of modern British culture and art, and of particular interest to those studying the history of advertising.
