Agricultural Marketing

Perspectives and Potentials

AvAnil Bhat & S.P. Singh,Anil Bhat

Häftad, Engelska, 2015

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Beskrivning

The objective of this initiative is to increase public awareness about agricultural marketing and its potential in India, and to achieve this goal, we plan to invite authors from all over the country to contribute their expertise on the subject. The theme of the initiative will encompass all marketing aspects related to agriculture and its associated industries.

Produktinformation

Utgivningsdatum:2015-11-15
Mått:306 x 229 x 15 mm
Vikt:930 g
Format:Häftad
Språk:Engelska
Antal sidor:462
Förlag:New India Publishing Agency
ISBN:9788196075453

Utforska kategorier

Lantbruk, fiske och skogsbruk inom Ekonomi och Ledarskap

Mer om författaren

Anil Bhat is working as Assistant Professor (Agricultural Economics) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.S. P. Singh, Assistant Professor (Sr. Scale) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.

Innehållsförteckning

Theme 1 : Agricultural Marketing : Status, Scope, Marketed surplus, Marketing Costs, Margins, Producers' Share, Marketing Efficiency, InterventionsTheme 2: Potential of Agricultural MarketingTheme 3: Agricultural Marketing and Price AnalysisTheme 4: Agricultural Marketing and Agri-businessTheme 5: Sustainability Issues in Agricultural MarketingTheme 6: Agricultural Marketing ExtensionTheme 7: Agricultural Marketing System and ICTTheme 8: Role of Government/ APMC in Promoting Agricultural Marketing Theme 9: Rural MarketingTheme 10: Value AdditionTheme 11: Marketing Strategy, Planning and ControlTheme 12: Agricultural Research: Impact of Externalities