Agricultural Marketing

Perspectives and Potentials

AvAnil Bhat & S.P. Singh,Anil Bhat

Inbunden, Engelska, 2015

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Häftad

987 kr

Beskrivning

Agricultural Marketing: Perspective and Potential for raising awareness among society regarding agricultural marketing and its perspective and potential in India. Authors from all over India will be invited to contribute to the subject matter, with the theme covering all aspects of marketing related to agriculture and its allied enterprises.

Produktinformation

Utgivningsdatum:2015-11-15
Mått:306 x 229 x undefined mm
Vikt:930 g
Format:Inbunden
Språk:Engelska
Antal sidor:462
Förlag:New India Publishing Agency
ISBN:9789385516153

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Mer om författaren

Anil Bhat is working as Assistant Professor (Agricultural Economics) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.S. P. Singh, Assistant Professor (Sr. Scale) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.

Innehållsförteckning

Theme 1: Agricultural Marketing : Status, Scope, Marketed surplus, Marketing Costs, Margins, Producers' Share, Marketing Efficiency, InterventionsTheme 2: Potential of Agricultural MarketingTheme 3: Agricultural Marketing and Price AnalysisTheme 4: Agricultural Marketing and Agri-businessTheme 5: Sustainability Issues in Agricultural MarketingTheme 6: Agricultural Marketing Extension Theme 7: Agricultural Marketing System and ICTTheme 8: Role of Government/ APMC in Promoting Agricultural Marketing Theme 9: Rural MarketingTheme 10: Value AdditionTheme 11: Marketing Strategy, Planning and ControlTheme 12: Agricultural Research: Impact of Externalities