Print, Profit, and Perception

Pei-yin Lin, Ph.D. (2001), School of Oriental and African Studies, University of London, is an assistant professor at the University of Hong Kong. She has published many articles on modern Chinese literature and culture, with a focus on Taiwan.Weipin Tsai, Ph.D. ( 2004 ), University of Leeds, lectures in Modern Chinese History at Royal Holloway, University of London. Publications include a monograph and articles on Chinese modernisation, print culture, postal services and the Maritime Customs Service.

"Pei-yin Lin and Weipin Tsai deserve recognition for assembling a diverse and thought provoking collection of essays on the history of Chinese globalization and localization in the first half of the twentieth century. [...] the contributors to Print, Profit, and Perception cogently raise many important questions, fill in historical gaps, and open up new discursive space for early twentieth century Chinese historical and literary studies."Bert Scruggs, University of California, Irvine, MCLC"The book stands out from the rest by adopting a small-scale, niche approach to that complex period. Several core themes make it highly coherent, and the range of topics covered by its nine chapters account for its diversity and relevance to scholars with various research interests. [...] This volume is definitely worthy of consideration by scholars of modern Chinese intellectual, literary, and medical history, nationalism, global and regional cultural exchange, print and popular media, Taiwan or Japanese studies [...] it guarantees a challenging and entertaining reading experience, with new stories well integrated into a coherent frame narrative, illustrated with numerous reproductions of journal and newspaper covers, articles, advertisements, and woodblock art."Adina Zemanek, Jagiellonian University (International Journal of Taiwan Studies, 1, 2018)

• ACKNOWLEDGEMENTSINTRODUCTIONPei-yin Lin & Weipin TsaiChinese modernities revisited: globalization and localizationFluid modernity and ideasPrint, profit and perceptions1. CULTURAL CONNECTIONS IN A NEW GLOBAL SPACE: LI SHIZENG AND THE CHINESE FRANCOPHILE PROJECT IN THE EARLY TWENTIETH CENTURYPaul J. BaileyEarly years in FranceSino-French cultural interactionLi Shizeng’s philosophy of work-studyConclusion2. HEALTH AND HYGIENE IN LATE QING CHINA AS SEEN THROUGH THE EYES OF JAPANESE TRAVELERSChe-chia ChangNetworks of travelersCategories of travelerFirst impressions: Dirty! Dirty! Dirty!Understanding the Japanese viewpointConclusion3. MODERNITY THROUGH EXPERIMENTATION: LU XUN AND THE MODERN CHINESE WOODCUT MOVEMENTElizabeth EmrichAlternative modernities and Lu Xun’s “Grabism”Lu Xun in Shanghai and his Translations on ArtLu Xun and woodcut publicationsHumanism and social construction in woodblock printsLu Xun and Woodcut Print SocietiesConclusion4. TECHNOLOGY, MARKETS, AND SOCIAL CHANGE: PRINT CAPITALISM IN EARLY TWENTIETH-CENTURY CHINATze-ki HonLocal initiatives and domestic factors in technology transferMarkets, circulation and profitsNational learning as cultural capitalProfessional geographers and public intellectualsConclusion5. MEDICAL ADVERTISING AND CULTURAL TRANSLATION: THE CASE OF SHENBAO IN EARLY TWENTIETH-CENTURY CHINAMax K. W. HuangUnderstanding the human body in early republican ChinaMedical Advertising and Cultural TranslationConclusion6. PLANET IN PRINT: THE SCIENTIFIC IMAGINATION IN ZHENG KUNWU’S FICTION DURING TAIWAN’S COLONIAL PERIODMei-e HuangFrom astronomical reports to fiction writingScientific fantasy and humanistic realityBetween science fiction and detective storyConclusion7. SHAPING PERCEPTION OF THE SECOND WORLD WAR: A STUDY OF TEXTBOOKS IN TAIWAN IN THE 1940sShi-chi Mike LanPresentation of the War in Japanese colonial texts before 1945The War in Chinese nationalist texts after 1945Localizing the War in textbooks: Before and after 1945Conclusion8. ENVISIONING THE READING PUBLIC – PROFIT MOTIVES OF A CHINESE-LANGUAGE TABLOID IN WARTIME TAIWANPei-yin LinPositioning the Chinese-language tabloids in colonial TaiwanChinese literati-courtesan connections and Western exoticaAppropriating and speculating about loveFrom freedom of love to condemnation of unrestrained free loveAlternative modernity and re-appropriation of loveConclusion9. THE FIRST CASUALTY: TRUTH, LIES AND COMMERCIAL OPPORTUNISM IN CHINESE NEWSPAPERS DURING THE FIRST SINO-JAPANESE WARWeipin TsaiWar reporting in the West and in China in the second half of the nineteenth centuryBattle-ready and eager for the fightThe war for readershipIn the newspapers’ defenseConclusionBIBLIOGRAPHY