This book is truly like a sales coach: it's based on broad experience, with a clear point of view and philosophy that set it apart – it's practical and asks a lot of you. The short chapters focus on mindset and values, but you also get practical tips that come from deep experience in the real world. And the unique Not Real chapters make you question yourself and confront unprofessional sales practices that are often ignored or minimized.

This book is truly like a sales coach: it's based on broad experience, with a clear point of view and philosophy that set it apart – it's practical and asks a lot of you. The short chapters focus on mindset and values, but you also get practical tips that come from deep experience in the real world. And the unique Not Real chapters make you question yourself and confront unprofessional sales practices that are often ignored or minimized.