Whole Brain Leader

Ingvar Jonsson is a writer, entertainer, and a performance coach within the field of leadership and personal development. He holds a degree in international marketing and an MBA from Copenhagen Business School. He has built his recent success by training managers and leaders to harness the diverseness of their people by using the LAC (Leader as a Coach) approach together with Neethling Brain Instruments (NBI™). Ingvar is the CEO of Profectus in Iceland and Whole Brain Solutions, the Scandinavian Agency for NBI™. In December 2017, his latest book, Your Best Self in 21 Days—For Ordinary People Who Want an Extraordinary Life, was published in Iceland.Their paths first crossed in Amsterdam in the fall of 2014, at an NBI™ licensees meeting. It was by pure coincidence that they were sitting next to each other. They discussed their backgrounds; interestingly enough, they discovered that destiny had brought them together. Their walks in life, both personal and professional, were ridiculously similar. They shared the same passion for leadership development, read many of the same books, both finished their MBA at a later stage, both have a background at sea, both have had their share of physical challenges, and both are heading pretty much in the same direction in life. Therefore, it was meant to be that they would go on a journey together. Sjoerd de Waal is the founder of Trainnovation, an innovative training, coaching, and consultancy firm in the Netherlands. He has trained and coached leaders at all levels from Europe to the Middle East. After a career at sea, he spent 20 years in various leadership positions. From this and an MBA from Webster University, he found his passion in Leadership Development. He shares that passion in many ways, such as by writing books and blogs and organising seminars and webinars. In 2014, he published his first book, Lead Between the Lines, which was directed at helping firsttime leaders to stop suffering, start leading, and get results.

‘WHAT? Another leadership book?’, you may ask. Yes, and this one is different. Jónsson and de Waal, practitioners not theoreticians, see leadership/followership experiences through both pragmatic and neurological ‘lenses’, simplifying both complexities and daily applications. This is neither a textbook nor a cookbook, but a set of down-to-earth explanations of what so often goes wrong and how to get them right going forward. Highly recommended!

• Foreword by Kobus NeethlingPrefaceAcknowledgementsHow to Read this Book?Some Points to ConsiderPART 1: Welcome to the WorldChallengesFace RealityPART 2: Whole Brain ThinkingNeethling Brain InstrumentsL1, The RationalL2, The PracticalR2, The RelationalR1, The ExperimentalWhole Brain ThinkingPART 3: Lead as a CoachA Different MindsetIntegrate Coaching into Your LeadershipOpeningCommunicationExplorationActivationNew InsightsPART 4: TransformationTransformationBecome the Whole Brain LeaderAppendix: 360° Self-AssessmentReferences