Dr. P. Jaisridhar is a distinguished Assistant Professor at the Tamil Nadu Agricultural University (TNAU), Coimbatore, with a specialization in Agricultural Extension. His extensive career spans multiple roles including the current role as Assistant Professor in the Directorate of Extension Education and service at various research and educational institutes such as the Centre of Excellence in Millets, Tiruvannamalai, Horticultural College and Research Institute for Women, Trichy and the ICAR-Krishi Vigyan Kendra, Vellore.With a passion for teaching, Dr. Jaisridhar has delivered a variety of undergraduate and postgraduate courses, organized educational tours, and guided numerous students, including postgraduate research. His scholarly contributions include six books, several chapters, and a plethora of research papers and e-learning resources. Recognized for his research excellence, he has garnered multiple international and national awards, latest being Manak Veer Award from the Bureau of Indian Standards. His dedication to agricultural innovation and extension is reflected in his involvement in numerous externally funded projects and his leadership in organizing training programs and workshops for farmers and students alike. His role in institutional development at TNAU underscores his commitment to advancing agricultural education and practice.Ms. S. Abirami is a dedicated doctoral student at Tamil Nadu Agricultural University (TNAU), who brings fresh perspectives and innovative ideas to the field of agricultural extension. She completed her postgraduate studies under the mentorship of Dr. P. Jaisridhar, focusing on a comprehensive study of farm power utilization by farmers in Tamil Nadu.Her collaboration with Dr. Jaisridhar on From Invention to Adoption: Navigating the Innovation Diffusion Process marks a significant milestone in her academic journey. As the second author, Ms. Abirami contributes her research acumen and firsthand insights into the complexities of innovation adoption in agriculture.

• 1. The Mechanics of Diffusion: Unravelling Its Core Elements2. The Dynamics of Innovation Diffusion3. A Journey Through Diffusion Research from Past to Present4. Innovation Insight: What Makes Ideas Take Off?5. Navigating the Adoption Pathway6. Innovation Decisions: Types, Processes, and Impacts7. What Drives Adoption? Unpacking the Influential Factors8. Understanding Innovativeness and Adopter Types9. Role of Change Agents and Opinion Leaders10. Exploring Acceptance and Resistance to Social Change11. Community Science and Appropriate Technologies: Empowering Rural Families12. Innovative Solutions for Reducing Drudgery in Agriculture and Animal Husbandry13. Barriers to Technology Adoption in Agriculture: Challenges and Solutions14. Innovative Strategies for Behavioural Change Communication (BCC)15. A Deep Dive into Content Analysis of Adoption Studies16. Communicating Need-Based Technologies for Sustainable Living17. From Fields to Hearth: Exploring Farm and Home Connections18. Empowering Communities by Spreading Need-Based Technologies19. Successful Case Stories in Technology Adoption20. Index

Dr. P. Jaisridhar is a distinguished Assistant Professor at the Tamil Nadu Agricultural University (TNAU), Coimbatore, with a specialization in Agricultural Extension. His extensive career spans multiple roles including the current role as Assistant Professor in the Directorate of Extension Education and service at various research and educational institutes such as the Centre of Excellence in Millets, Tiruvannamalai, Horticultural College and Research Institute for Women, Trichy and the ICAR-Krishi Vigyan Kendra, Vellore.With a passion for teaching, Dr. Jaisridhar has delivered a variety of undergraduate and postgraduate courses, organized educational tours, and guided numerous students, including postgraduate research. His scholarly contributions include six books, several chapters, and a plethora of research papers and e-learning resources. Recognized for his research excellence, he has garnered multiple international and national awards, latest being Manak Veer Award from the Bureau of Indian Standards. His dedication to agricultural innovation and extension is reflected in his involvement in numerous externally funded projects and his leadership in organizing training programs and workshops for farmers and students alike. His role in institutional development at TNAU underscores his commitment to advancing agricultural education and practice.Ms. S. Abirami is a dedicated doctoral student at Tamil Nadu Agricultural University (TNAU), who brings fresh perspectives and innovative ideas to the field of agricultural extension. She completed her postgraduate studies under the mentorship of Dr. P. Jaisridhar, focusing on a comprehensive study of farm power utilization by farmers in Tamil Nadu.Her collaboration with Dr. Jaisridhar on From Invention to Adoption: Navigating the Innovation Diffusion Process marks a significant milestone in her academic journey. As the second author, Ms. Abirami contributes her research acumen and firsthand insights into the complexities of innovation adoption in agriculture.

• 1. The Mechanics of Diffusion: Unravelling Its Core Elements2. The Dynamics of Innovation Diffusion3. A Journey Through Diffusion Research from Past to Present4. Innovation Insight: What Makes Ideas Take Off?5. Navigating the Adoption Pathway6. Innovation Decisions: Types, Processes, and Impacts7. What Drives Adoption? Unpacking the Influential Factors8. Understanding Innovativeness and Adopter Types9. Role of Change Agents and Opinion Leaders10. Exploring Acceptance and Resistance to Social Change11. Community Science and Appropriate Technologies: Empowering Rural Families12. Innovative Solutions for Reducing Drudgery in Agriculture and Animal Husbandry13. Barriers to Technology Adoption in Agriculture: Challenges and Solutions14. Innovative Strategies for Behavioural Change Communication (BCC)15. A Deep Dive into Content Analysis of Adoption Studies16. Communicating Need-Based Technologies for Sustainable Living17. From Fields to Hearth: Exploring Farm and Home Connections18. Empowering Communities by Spreading Need-Based Technologies19. Successful Case Stories in Technology Adoption20. Index

Dr. P. Jaisridhar is a distinguished Assistant Professor at the Tamil Nadu Agricultural University (TNAU), Coimbatore, with a specialization in Agricultural Extension. His extensive career spans multiple roles including the current role as Assistant Professor in the Directorate of Extension Education and service at various research and educational institutes such as the Centre of Excellence in Millets, Tiruvannamalai, Horticultural College and Research Institute for Women, Trichy and the ICAR-Krishi Vigyan Kendra, Vellore.With a passion for teaching, Dr. Jaisridhar has delivered a variety of undergraduate and postgraduate courses, organized educational tours, and guided numerous students, including postgraduate research. His scholarly contributions include six books, several chapters, and a plethora of research papers and e-learning resources. Recognized for his research excellence, he has garnered multiple international and national awards, latest being Manak Veer Award from the Bureau of Indian Standards. His dedication to agricultural innovation and extension is reflected in his involvement in numerous externally funded projects and his leadership in organizing training programs and workshops for farmers and students alike. His role in institutional development at TNAU underscores his commitment to advancing agricultural education and practice.Ms. S. Abirami is a dedicated doctoral student at Tamil Nadu Agricultural University (TNAU), who brings fresh perspectives and innovative ideas to the field of agricultural extension. She completed her postgraduate studies under the mentorship of Dr. P. Jaisridhar, focusing on a comprehensive study of farm power utilization by farmers in Tamil Nadu.Her collaboration with Dr. Jaisridhar on From Invention to Adoption: Navigating the Innovation Diffusion Process marks a significant milestone in her academic journey. As the second author, Ms. Abirami contributes her research acumen and firsthand insights into the complexities of innovation adoption in agriculture.

• 1. The Mechanics of Diffusion: Unravelling Its Core Elements2. The Dynamics of Innovation Diffusion3. A Journey Through Diffusion Research from Past to Present4. Innovation Insight: What Makes Ideas Take Off?5. Navigating the Adoption Pathway6. Innovation Decisions: Types, Processes, and Impacts7. What Drives Adoption? Unpacking the Influential Factors8. Understanding Innovativeness and Adopter Types9. Role of Change Agents and Opinion Leaders10. Exploring Acceptance and Resistance to Social Change11. Community Science and Appropriate Technologies: Empowering Rural Families12. Innovative Solutions for Reducing Drudgery in Agriculture and Animal Husbandry13. Barriers to Technology Adoption in Agriculture: Challenges and Solutions14. Innovative Strategies for Behavioural Change Communication (BCC)15. A Deep Dive into Content Analysis of Adoption Studies16. Communicating Need-Based Technologies for Sustainable Living17. From Fields to Hearth: Exploring Farm and Home Connections18. Empowering Communities by Spreading Need-Based Technologies19. Successful Case Stories in Technology Adoption20. Index