Inbunden, Engelska, 2018

Heritage and Tourism

Places, Imageries and the Digital Age

Av Linde Egberts, Maria Alvarez

Del i serien Landscape and Heritage Studies

2188 kr

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Beskrivning

This interdisciplinary book analyses the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites.

Produktinformation

Utgivningsdatum: 2018-03-16
Mått: 156 x 234 x 22 mm
Vikt: 500 g
Format: Inbunden
Språk: Engelska
Serie: Landscape and Heritage Studies
Antal sidor: 228
Upplaga: 0
Förlag: Amsterdam University Press
ISBN: 9789462985353

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Mer om författaren

Linde Egberts is cultural historian and geographer, specialized in the role of heritage in regional identities in contemporary Europe. She works as a lecturer and postdoctoral researcher Heritage Studies at Vrije Universiteit Amsterdam, and as a coordinator of the Research Group Heritage & Environment of the Centre for Global Heritage and Development.Maria Alvarez is a Professor of Tourism Marketing at Boaziçi University in Istanbul, Turkey. She has published widely in leading academic journals on the topics of destination marketing and tourist behavior. She has also been involved in several internationally-financed destination development projects.

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