Reputation arrives on foot and leaves on horseback. Do you have a strong reputation? If you do, it hopefully protects you against attacks on your credibility, on your reputation. It's like a path that must be maintained. And when things go wrong, what do you do to restore your reputation?Behave in an exemplary manner and communicate about this consistently and transparently. We cannot repeat this enough, because mistakes are often made here. Stakeholders judge you on your behavior and performance, not your nice words. A sustainable and strong reputation makes your organization, also you as an individual, successful in the long term.